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Athlete-Centered Coaching
An approach that places athletes at the center of their sport experience, viewing them as humans first and athletes second
Athlete-Centered Coaching Elements
Elements include
Athletes as active participants, driving their own experience
Gives agency
Coaches act as a support system, cheerleader, and challenger, rather than a dictator
Focus on holistic development (physical, mental, social, personal) beyond just athletic skills
Athlete-Centered Coaching Effects
By focusing on positive sport and athlete well-being, this approach naturally moves away from abusive behaviours and the “gray area”
Athlete-Centered Coaching Challenge
Athlete-Centered Coaching / “The Soft Approach” is often associated w/ youth sport, but research aims to show its efficacy and necessity in competitive environments
Ted Lasso Example
An Apple TV series depicting a positive-minded coach of a UK football team
Demonstrates positive coaching strategies that prioritize athletes’ well-being and intrinsic motivation
Half-time Speech: Contrasts traditional aggressive, fear-based motivation w/ a supportive, effort-focused approach (play hard, play smart, play together, do your best)
Motivation: Shifts focus from extrinsic rewards (winning, medals, trophies) to intrinsic motivation (joy, mastery, love of the game, personal improvement)
Intrinsic Motivation
Research into sport psychology suggests intrinsic motivation leads to better performance, reduced stress, greater fulfillment
Ted Lasso Origin
Ted Lasso was based on real-life mentors and NFL coach Jim Harbaugh, highlighting that positive coaching approaches can exist at the elite level and work
Positive Coaching Styles
Athlete Centered Coaching
Autonomy-Supportive Coaching
Athlete Centered Coaching Details
Objective: Empower athletes as active participants in their sport, fostering both performance and a sense of belonging
Key Principles:
Holistic Development
Agency
Power Balance
Holistic Development
Success is dual-faceted, encompassing performance and personal growth/well-being
Agency
Providing athletes opportunities to find solutions, make decisions, and take ownership
Power Balance
Rebalancing the traditional coach-athlete power dynamic by giving athletes a voice and choice, incorporating consent
Autonomy-Supportive Coaching Details
Objective: Grounded in Self-Determination Theory (intrinsic motivation leads to enhanced performance, while extrinsic motivation can decrease motivation and performance due to external pressure)
Key Principles:
Increase autonomy
Increase competence
Increase relatedness
Autonomy
Sense of control
Competence
Belief in one’s own ability to successfully complete a task
Relatedness
Feeling cared for/connected
Autonomy-Supportive Coaching Implementation
Provide choice: offer options within structured tasks (e.g. choice of workout order)
Provide rationale: explain why certain tasks are important for athlete development
Foster learning and independence: Gradually shift ownership to athletes as they gain knowledge and self-awareness
Coach Quote Example
An Olympic coach defines success as having “effectively worked himself out of a job” when athletes are educated and self-sufficient
Benefits of Positive Coaching
Individual:
Increased self esteem, motivation, well-being, decision-making, leadership, and performance
Preventative Measure:
Can act as a preventative measure against maltreatment by addressing underlying and systemic factors
Provides power to athletes and encourages active participation
Reduces traditional coach control
Encourages athletes to speak up earlier, fostering conflict resolution skills
Research Findings: Youth High-Performance Athletes (Unpublished)
Methodology: Survey on coaching styles
Important Correlations:
Positive Correlations:
Emotional Abuse is positively correlated with Neglect/Physical Abuse and Discrimination
Athlete Centered Coaching is positively correlated with Well-being and very strongly correlated with Positive Youth Development
Negative Correlations:
Emotional Abuse is negatively correlated with Well-Being, Athlete-Centered Coaching, Positive Youth Development
Neglect/Physical Abuse is negatively correlated with Athlete-Centered Coaching, Positive Youth Development
Discrimination is negatively correlated with Athlete-Centered Coaching, Positive Youth Development
Unpublished Findings
ACC and PYD (fostering life skills, leadership, connection) were negatively related to emotional abuse and neglect
Suggests that coaches focused on holistic athlete care inherently move away from abusive behaviours
These coaching styles were also related to higher well-being and reduced discrimination
Katelyn Ohashi Video
Ohashi experienced abuse at the elite level; rediscovered joy and love for gymnastics under Ms. Val at UCLA
Val’s Philosophy
UCLA head coach for 29 years
Initially adopted the “tough coach” routine (unsympathetic, cold, results-driven)
Team meeting made her realize the true effects of her coaching style (degrading, feeling worthless)
She changed by:
Redefining Success: Winning does not always equal success. The “win-at-all-costs” culture can damage human beings
True Success: Developing champions in life (win or lose, does not matter)
Outcome:
This shift led to developing strong athletes and 7 national championships, demonstrating that positive coaching translates to performance
Willson’s PhD Research: Positive Coaching in High-Performance Sport
Objective: Challenge the narrative that high performance requires aggressive coaching or that positive experiences are incompatible with winning
Participants: 13 athletes and 11 coaches who had won medals at the Olympic, Paralympic, or World Championship levels and reported positive experiences
Findings Part 1
Part 1: Performance in Positive Environments
Found that performance and positive experiences are NOT a balancing act but a cycle where they feed into each other
An Olympic gold medalist attributed her win to a positive coaching environment after her previous abusive coach was fired
Quote from an Olympic champion: “It’s not a theory. Like if you treat people better, then they’ll do better. It’s tangible. I have a gold medal upstairs that can prove it to you.”
Findings Part 2
Part 2: Why it works (benefits)
Increased enjoyment, motivation, and resiliency (ability to bounce back from setbacks)
Longer careers (reduced burnout/injury)
Ability to put sport into perspective (e.g. hobbies, volunteering)
Personal development (life skills, leadership, time management)
Feeling cared about
Redefining Success in High Performance Sport (PhD Research)
Intriguing Finding: When asked about success, elite athletes and coaches rarely focused solely on medal count/tangible wins
Five main areas of success identified
Personal Performance Attainment
Building Better Humans
Ensuring Health and Well-being
Emphasizing Joy in Sport
Career Longevity and Engagement
Personal Performance Attainment
Striving to be THEIR best, but not necessarily THE best (personal improvement)
Building Better Humans
Prioritizing character development and being a good person over winning
Ensuring Health and Well-being
Never compromising athlete health (allowing adequate physical, mental, rest and recovery) for performance
Importance of Joy
Recognizing fun and enjoyment as a crucial metric of success at all levels of sport
Career Longevity and Engagement
Fostering continued engagement in sports (as athlete, coach, volunteer, donor) to prevent burnout and disengagement
What Constitutes Positive Experience? (PhD Research)
Six core aspects of a coaches’ philosophy
Holistic
Individualized
Good Governance
Healthy Environment
Empowering Approach
Respectful
Holistic
Focus on physical, psychological, social, and spiritual needs
Encourage sport-life balance and life skill development
“You’ve got the technical training, but a lot of your role is just trying to
support athletes and making sure they’re okay as people. If you’re just a
coach you’re missing something, you’re a little bit of a parent, a
psychologist, a little bit of a friend, a little bit of a guide, a little bit of…”
Individualized
Tailoring coaching styles and techniques based on individual athlete needs and capacities
Getting to know athletes, respecting their day-to-day capacity (e.g. adjusting training if an athlete is having a bad day)
Celebrating individual potential
Resources: Quality Coaching Toolkit (developed with Coaching Association of Canada)
Good Governance
Ensuring a strong coaching philosophy aligned with organizational values
Rewarding more than just performance (e.g. celebrating growth)
Promoting athlete input into decisions (e.g. team rules, even board composition)
Healthy Environment
Creating a space that fosters fun, enjoyment, safety, and overall health
Recognizing the importance of rest, recovery, and balance to prevent injury and burnout
Fun and enjoyment increase health and performance
Empowering Approach
Intentional inclusion of athlete in decision-making processes (autonomy-supportive)
Using supportive language that motivates rather than tears down
Strong Coach-Athlete Relationship
Building close relationships based on mutual trust and respect
Fostering open communication for conflict resolutoin and challenge
Maintaining strong professional boundaries (e.g. “friendly but not friends,” adhering to the Rule of Two)