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Aristotelian appeals
Three different methods of appealing to an audience to convince them
Audience
The person or people the speaker expects to receive their message
Context
The various circumstances surrounding any communication
Conservatism
A political philosophy, based on tradition and social stability, and preferring gradual development to abrupt change
Ethos
The distinguishing character, moral nature, or guiding beliefs of a person or group
Exigence
The issue, problem, or situation that causes or prompts someone to write or speak
Genre
The specific category or type of work being presented
Ideology
A system of ideas and ideals, especially one that forms the basis of an economic or political theory, belief, or system
Liberalism
A political philosophy based on belief in progress, the essential goodness of the human race, the autonomy of the individual, and the protection of civil liberties
Logos
The use of, or appeal to, reason and logic
Misinterpretation
Failure to understand or interpret something correctly
Mitigation
To make something less harsh, severe, or painful
Partisan
A firm adherent to a party, faction, cause, or person
Pathos
The use of, or appeal to, an emotional response
Precis
A concise summary of essential points, statements, or facts
Purpose
the authors persuasive intention--why they are speaking or writing
Qualified
To limit, modify, or define the scope of
Speaker
The persona adopted by the author to deliver his or her message
Tone
The use of stylistic devices to reveal an author’s attitude toward a subject
Understatement
Deliberately minimizing something, usually for humorous effect
Anomaly
Something different, abnormal, peculiar, or not easily classified
Aphorism
A short statement, often of unknown authorship, that expresses an idea widely accepted as true or moral
Cogent
Particularly relevant, related, and clear or convincing
Compromise
A form of rebuttal that seeks to find common or middle ground between the claim and counter-argument
Concession
A form of rebuttal that agrees with the opposing viewpoints on a certain, smaller point, but not the larger argument
Conjecture
An inference or conclusion formed by guesswork without sufficient evidence
Counterintuitive
Contrary to what one might assume or expect
Deductive reasoning
A form of logical reasoning wherein a general principal is applied to a specific case
Digression
The act of departing from the main point
Exemplification
Providing examples in service of a point
Explicit
Fully and clearly expressed or demonstrated
Inductive reasoning
Making a generalization based on specific evidence at hand
Metonymy
A figure of speech in which the name of one object is substituted for that of another object that is closely associated with it
Rebuttal
The means of answering a counter-argument
Refutation
A form of rebuttal that completely rejects a claim
Reiteration
To state again for emphasis
Recapitulation
To summarize or restate main points
Sanctimonious
Hypocritically pious or devout
Synecdoche
Referring to one part of something as a way to refer to the whole
Overt
Obvious, undisguised, noticeable
Admonition
A warning
Aforementioned
Denoting a thing or person previously mentioned
Amalgamation
The action of uniting or merging two or more things
Anachronism
A chronological misplacing of persons, events, objects, or
customs in regard to each other
Anaphora
The repetition of words or phrases specifically at the
beginnings of lines or sentences
Auspicious
Something that suggests future success or good fortune; a
good omen
Bedlam
A scene of chaos, confusion, or uproar
Bellwether
A situation that serves as an indicator of trends
Clandestine
Secret or surreptitious
Diminish
To make or become less or seem less impressive or
valuable
Efficacy
The power to produce a desired effect or result
Egregious
Outstandingly and remarkably bad or severe
Contrived
Deliberately or artificially created, rather than naturally
arising
Credibility
The quality of being trusted and believed in
Deferential
Showing high respect or regard owed to a superior or
elder
Fallacious
Based on mistaken belief, untruths, or falsehoods
Innuendo
An allusive, veiled, or implied remark or suggestion,
usually hinting at something improper or impolite
Juxtaposition
Placing two, often very different things together for effect
Synthesis
Combining sources or ideas in a coherent way in service
of a larger point
Ubiquitous
Existing or seen everywhere at the same time; commonly
encountered