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A set of vocabulary flashcards covering key formulas and concepts from AP Microeconomics Units 2 through 5.
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Total Revenue
Total Revenue = price x quantity.
Coefficient of Price Elasticity of Demand
Coefficient = % ∆ quantity demanded / % ∆ price.
Elastic Demand
Coefficient > 1.
Inelastic Demand
Coefficient < 1.
Unit Elastic Demand
Coefficient = 1.
Cross Elasticity of Demand
Coefficient = % ∆ quantity of 1st item / % ∆ price of 2nd item.
Normal Good
Income elasticity coefficient positive.
Inferior Good
Income elasticity coefficient negative.
Supply Elasticity
% ∆ quantity supplied / % ∆ price.
Total Cost
Total Cost = Total fixed cost + Total variable cost.
Average Total Cost
Average total cost = Total cost / Quantity output.
Marginal Cost
Marginal cost = ∆ Total Cost / ∆ Quantity output.
Profit Maximization Rule
Marginal Revenue = Marginal Cost or MR = MC.
Marginal Resource Cost
Marginal resource cost = ∆ Total Resource Cost / ∆ Quantity of Resource.
Externalities
Difference between social cost and private cost.
Negative Production Externality
Social cost > private cost; example: pollution.
Positive Production Externality
Social cost < private cost; example: technology.
Negative Consumption Externality
Social benefit < private benefit; examples: cigarettes, alcohol.
Positive Consumption Externality
Social benefit > private benefit; examples: education, vaccines.
Market Equilibrium
MPC = MPB; Marginal Private Cost = Marginal Private Benefit.