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Prospecting
Activities designed to search for potential customers or clients. Examples would be calling new gym members to offer a free initial session.
Forecasting
Apply specific percentages (like closing percentage) to predict future sales, income, or other measurable outcomes
Kinesiology
study of human movement
obesity
having an excess amount of body fat - classified as a BMI of 30 or greater
musculoskeletal system
the system of bones and skeletal muscles that support and protect the body and permit movement
Deconditioned
A state of lost physical fitness, which may include muscle imbalances, decreased flexibility, and a lack of core and joint stability.
overweight
Bodyweight that is considered greater than normal standards - BMI of 25-29.9
Muscle Imbalance
Alteration of muscle length surrounding a joint
joint stability
The support provided by tissues surrounding a joint to maintain and provide control during movement.
Homeostasis
A tendency to maintain a balanced or constant internal state; the regulation of any aspect of body chemistry, such as blood glucose, around a particular level
Cholesterol
a fatty substance that travels through the blood and is found in all parts of the body
stroke
A sudden attack of weakness or paralysis that occurs when blood flow to an area of the brain is interrupted
heart attack
a condition in which blood flow to part of the heart muscle is blocked, causing heart cells to die
heart failure
condition in which there is an inability of the heart to pump enough blood through the body to supply the tissues and organs with nutrients and oxygen
Arrythmia
Abnormal heart rhythm
Atherosclerosis
condition in which fatty deposits called plaque build up on the inner walls of the arteries
Hypertension
higher than normal blood pressure
systolic blood pressure
the pressure created when the heart contracts and forces blood out into the arteries
diastolic blood pressure
Pressure in the arteries when the heart relaxes and ventricles fill with blood
diabetes
chronic metabolic disorder, caused by insulin deficiency, which impairs carbohydrate usage and enhances usage of fat and protein
chronic obstructive pulmonary disease (COPD)
A general term used to describe progressive lung diseases, including emphysema, chronic bronchitis, and refractory (nonreversible) asthma.
Endorphins
A group of neurotransmitters that are involved in pain relief and feelings of pleasure
sprain
stretching or tearing of ligaments
plantar fasciitis
an inflammation of the plantar fascia on the sole of the foot
Shoulder Impingement Syndrome
Shoulder pain caused by rotator cuff tissues rubbing against the acromion bone of the shoulder.
Primary Personal Training Settings (for employment)
Commercial health clubs
independent contractors
private studios
online training
operational costs
The various monetary requirements associated with the day-to-day running of a business.
High-intensity interval training (HIIT)
An exercise training method defined by intervals of near-maximal intensity broken up by relatively short rest periods.
adherence
The level of commitment to a behavior or plan of action.
Career Development Opportunities
Fitness Manager
General Manager
Facility Owner
Contract Business Owner
Adjacent Fitness Career Opportunities
Master Instructor (Education)
Writer/Blogger
Strength & Conditioning Coach
Social Media Influencer
prospect
An individual who has been identified as a potential client
Services Clients are Paying For
Accountability
Support
Feedback & Guidance
Results
sales process
A system for learning about the needs of a potential client to be able to identify and present a number of solutions for those needs.
open-ended questions
Nondirective questions that can't be answered with a simple yes or no answer; they require critical thinking to formulate a response.
Working the floor
A rapport-building technique where fitness professionals walk around the gym floor talking to members without overtly presenting a sale.
rapport
mutual understanding and harmony
unique selling proposition (USP)
Highlighting unique skills or traits during a sales presentation that allow an individual to stand out from the competition.
SWOT analysis
strengths, weaknesses, opportunities, threats
Four P's of Marketing
Product, Price, Place, Promotion