Unit 4 Heimler Review Guide: Core Beliefs and Political Socialization

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Comprehensive vocabulary flashcards covering the core beliefs of American citizens, political socialization factors, economic policies, and polling methodologies based on the Unit 4 Heimler Review Guide.

Last updated 11:58 PM on 5/4/26
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36 Terms

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Individualism

A core American belief that places value on a person’s independence and self-reliance.

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Equality of Opportunity

The belief that every American should have equal rights.

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Free Enterprise

The belief that the government should allow forces of supply and demand to govern the marketplace.

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Rule of Law

The belief that every citizen is equal under the law.

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Limited Government

The belief that government needs well-defined limits and restraints.

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Liberal

A political leaning characterized by a push for new reforms to make society more equitable, generally favoring a larger government and more citizen services.

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Conservative

A political leaning characterized by a desire to keep established institutions and preserve traditions, generally favoring a smaller government and less citizen services.

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Self-centered individualism

A conservative interpretation of individualism that emphasizes the individual over society.

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Enlightened individualism

A liberal interpretation of individualism that emphasizes society over the individual.

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Political socialization

The process by which American citizens come to believe in conservative or liberal ideologies.

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Silent Generation

The generation born between 19281928 - 19451945 which grew up during the Great Depression and WWII, values religion, and generally votes in higher than average numbers.

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Millennials

The generation born between 19811981 - 19961996 who are more ethnically diverse, highly educated, and generally more liberal regarding environment and government regulation.

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Family (Socialization)

The most significant socialization factor where parents share political beliefs with children.

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Globalization (Socialization)

A socialization factor where increased interconnectedness to the world influences political ideology.

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Life cycle effect

The cycle where a person's stage in life affects how they think about politics and policy based on what is most important to them at that time.

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Political ideology

An interlocking set of ideas that form the basis for political decision making, usually falling along a conservative and liberal spectrum.

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Democratic Party

The major American political party that aligns with liberal ideology, concentrated in the Northeast and West Coast, and supports policies like abortion rights and healthcare for the poor.

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Republican Party

The major American political party that aligns with conservative ideology, concentrated in the South and Midwest, and supports policies like cutting taxes and anti-regulation for businesses.

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Keynesian Economics

Economic policy favoring strong government involvement and borrowing, usually supported by a liberal ideology.

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Supply-side Economics

Economic policy focusing on supply and demand with weak government involvement, usually supported by a conservative ideology.

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Fiscal Policy

Economic policy regarding taxation and spending.

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Monetary Policy

Economic policy regarding how much currency is in circulation, controlled by the Federal Reserve.

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Libertarianism

An ideology highlighting the need for the smallest, least intrusive government possible, favoring almost no government involvement in the economy.

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Opinion Poll

A poll used to get a feel for the public’s feelings on certain candidates or policies.

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Benchmark Poll

A poll taken at the beginning of a candidate’s run to measure them against in future polls.

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Tracking Poll

A poll conducted over time, usually with the same people, to see how feelings change over time on a given issue.

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Entrance Poll

A poll conducted with people before they enter their polling place asking how they will vote.

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Exit Poll

A poll conducted after a voter leaves their polling location asking how they voted.

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Representative sample

A small portion of a larger population that shares the same characteristics as the larger population pollsters seek to measure.

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Random sample

A sampling method where every member of the population has an equal chance of being selected to participate.

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Sampling error

The acknowledgment of a small margin of error in a poll, where a margin of ±4%\pm 4\% or below is considered a good scientific poll.

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Mass survey

A survey method effective for cultivating quantitative data due to its large sample size, enhancing statistical accuracy and reliability.

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Focus groups

Small groups used to cultivate qualitative data by allowing in-depth discussions on participants’ beliefs and perspectives.

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Bandwagon effect

The impulse for people to get behind the winning candidate in the polls, impacting voter support and funding.

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Social desirability bias

A phenomenon where individuals provide responses that are socially acceptable rather than reflecting their true beliefs.

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Non-response bias

Occurs when certain groups are more likely to decline to participate in a poll, leading to a distorted representation of the population.