CHARACTERISTICS OF CLIENTELE AND AUDIENCES OF COMMUNICATION

It is the status that a person enjoys in a communication context. One may be a president or leader, middle manager, a colleague or a subordinate in an organization of the community.

Social position

Language is the primary means of making communication easy. It helps express ideas and feelings of a person to another and paves the way to make a good relationship.

Individual counseling

Being able to communicate effectively and accurately is important because it does not only convey information but also modifies attitude and stimulates thinking. An audience with limited literacy skills may find it difficult to communicate effectively.

Educational level

The ability of the person to effectively transfer information and accurately understand the information given may change if there is a condition that hinders the person to communicate. For example, disability in hearing.

Health status

___ is very important to consider. When a group of individuals grows up at the same time, they most likely share many of the same experiences, common values, beliefs, and attitudes. This is called cultural generations.

Age range

The ___ is commonly categorized based on region or skin color and religion.

Race

____, on the other hand, describes shared cultures like values, practices, and beliefs.

Ethnicity

An audience with no access to computers may not be effective in dessiminating materials through internet sites.

Job type

The availability or accessibility of information

Information sources