SMM Final Guide 2

Social Selling Implementation Step 1

Get executive buy

Social Selling Implementation Step 2

Provide sales and social media training

Social Selling Implementation Step 3

Align sales and marketing teams

Social Selling Implementation Step 4

Use tools like CRM and social listening platforms

Social Selling Implementation Step 5

Execute strategy and engage with audience

Social Selling Implementation Step 6

Set incentives and KPIs

Social Selling Implementation Step 7

Measure results

TikTok Algorithm Priority 1

Watch time and completion rate (most important)

TikTok Algorithm Priority 2

Engagement such as likes, comments, and shares

TikTok Algorithm Priority 3

Video information like hashtags and sounds

TikTok Algorithm Priority 4

Device and account settings

TikTok Content Success Formula

Authentic and entertaining content with strong storytelling, trending sounds, and high engagement

TikTok Advertising Objective Awareness

Increase brand visibility and reach

TikTok Advertising Objective Consideration

Drive engagement and interest

TikTok Advertising Objective Conversion

Encourage purchases or actions

Influencer Marketing Strategy Step 1

Set goals and KPIs

Influencer Marketing Strategy Step 2

Identify target audience and platforms

Influencer Marketing Strategy Step 3

Choose trusted influencers

Influencer Marketing Strategy Step 4

Build relationships before pitching

Influencer Marketing Strategy Step 5

Define partnership value

Influencer Marketing Strategy Step 6

Integrate into content strategy

Influencer Marketing Strategy Step 7

Measure results using quantitative and qualitative data

Buyer Journey Awareness Stage

Metrics include reach and impressions

Buyer Journey Consideration Stage

Metrics include engagement and clicks

Buyer Journey Decision Stage

Metrics include conversions and revenue

Buyer Journey Adoption Stage

Metrics include support and sentiment

Buyer Journey Advocacy Stage

Metrics include shares, referrals, and user

Social Media Policy Component 1

Rules and conduct guidelines

Social Media Policy Component 2

Confidentiality requirements

Social Media Policy Component 3

Legal risk considerations

Social Media Policy Component 4

Security risk protections

Social Media Policy Component 5

Brand guidelines

Social Media Policy Component 6

Roles and responsibilities

Social Media Policy Component 7

Accountability measures

Crisis Response Plan Component 1

Crisis team and contact list

Crisis Response Plan Component 2

Severity levels such as code yellow and code red

Crisis Response Plan Component 3

Pre

Crisis Response Plan Component 4

Flowchart and escalation rules

Crisis Response Plan Component 5

Internal communication plan

Good Crisis Response Step 1

Act quickly

Good Crisis Response Step 2

Be honest and empathetic

Good Crisis Response Step 3

Do not delete criticism

Good Crisis Response Step 4

Pause scheduled posts

Good Crisis Response Step 5

Communicate across all channels

Post

Crisis Action 1

Post

Crisis Action 2