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culture
beliefs, customs art, and traditions
individualistic cultures
mainly western
independence, competition, and personal achievement
Collective cultures
value social harmony, respectfulness, and group needs over individual needs
Asia, Africa, and South America
people display more socially oriented personality traits
Minnesota Multiphasic Personality inventory (MMPI)
self report inventory
used to diagnose psychological disorders
Many questions (338)
True and False questions
Scored on 10 scales
Likert Scales
optimal option range- 5-7
Myers- Briggs type Indicator
16 personalities based on 4 dichotomies
NOT diagnostic
Projective test
people are shown ambiguous cards and are asked to interpret the image or tell a story
Rorschach Inkblot Test- interpretation of symmetrical Inkblot cards revealing unconscious feelings and struggles
Thematic Apperception Test- tell a story about 8-12 cards giving insight into their social world
Rotter incomplete sentence blank- complete 40 incomplete sentences as quickly as possible
Social Psychology
interactions between people
Intrapersonal topics
emotions and attitudes, the self and social cognition
Interpersonal topics
situationism
the view that our behavior and actions are determined by our immediate environment
Dispositionism
view that our behavior is determined by internal factors
Fundamental attribution error
tendency to over emphasize internal factors as explanations/attributions for the behavior of other people and underestimate the power of the situation
Quizmaster study- participants were randomly assigned to play the role of either the questioner or participant
Actor-Observer Bias
-explaining other peoples behaviors are due to internal factors and our own behaviors are due to situational forces
Self-Serving Bias
tendency to take credit for making dispositional or internal attributions for positive outcomes but situational or external attributions for negative outcomes
protects self esteem
Attribution
belief about the cause of an event
locus of control
stability- extent to which the circumstances are changeable
controllability- extent to which the circumstances can be controlled
Just-World hypothesis
belief that people get the outcomes they deserve
social role
a pattern of behavior that is expected of a person in a given setting or role
social norm
a groups expectation of what is appropriate and acceptable
Script
a persons knowledge about the sequence of events expected in a specific setting
vary with cultures
Stanford prison experiment
some people assigned prisoners and some were guards
Attitude
our evaluation of a person, an idea, or an object
components
Affective- feelings
Behavioral- the effect of the attitude on the behavior
Cognitive- belief and knowledge
Cognitive Dissonance
psychological discomfort arising from holding two or more inconsistent attitudes, behaviors, or cognition
Reducing Cognitive Dissonance
change their behavior
change their belief through rationalization or denial
Add a new cognition
effect of initiation
justification of effort has a distinct effect on a person liking a group
Aronson and mills experiment- 3 conditions (no initiation, easy, and difficult)
Persuasion
process of changing our attitudes toward something based on some kind of communication
Elaboration likelihood model
central route
logic driven
fact based
works best with analytical audience
most effective in terms of long term perspective changes
Peripheral Route
indirect route
uses cues to associate positive feeling with the message
celebrity endorsement
results in less permanent attitude change
foot in the door
get a person to agree to a small favor, only to later request a larger favor
Conformity
change of a persons behavior to go along with a group
Asch Effect
influence of the group majority on an individuals judgement
Size of Majority- greater the majority, more likely to conform
Presence of another dissenter- causes conformity rates to drop to zero
Public vs Private Nature of responses- public responses cause more conformity than private
Normative social influence
social influence to fit in
Informational social influence
people conform because they believe the group is competent and has the correct information
Obedience
the change of an individuals behavior to comply with a demand by an authority figure
Milgram experiment
40 men led to believe they were in a study to improve learning
wrong answers results in shocking the learner
2/3 participants continued to administer shocks to an unresponsive learner
shocking dropped when they were in the same room and even more when they were in contact, more when the authority was not in the room
Groupthink
the modification of the opinions of members of a group to align with what they believe is the group consensus
less likely to express diverse opinions leading to faulty decision making
signs
believing it can do no wrong (morally correct)
self-censorship
holding negative attitudes toward the out-group viewpoints
Group Polarization
the strengthening of an original group attitude after discussion of views within a group
Social Facilitation
occurs when an individual performs better when an audience is watching them
Social loafing
the exertion of less effort by a person working together in a group
less common in harder tasks
Prejudice
having a negative attitude toward someone based solely on ones memberships
Stereotypes
belief or assumption based solely on their membership to a group
Discrimination
Negative action toward an individual based on their membership
Dual attitudes model
explicit- conscious and controllable and easily reported
implicit- unconscious and automatic and measured indirectly
Formation
new experiences may change explicit attitudes, but old implicit attitudes may remain stored in memory due to past learning