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Analytic Testing
Objective sensory testing used to detect or describe product differences using trained or screened panelists.
Hedonic (Affective) Testing
Subjective sensory testing used to measure liking, preference, or acceptance using consumers.
Discrimination Testing
Sensory testing used to determine whether products are different or similar.
Difference Testing
Determines whether panelists can detect a difference between products.
Similarity Testing
Determines whether products are similar enough to be considered equivalent.
Triangle Test
Discrimination test with 3 samples where 1 sample is different; guess probability = 1/3.
Duo-Trio Test
Discrimination test using a reference sample plus 2 coded samples; guess probability = 1/2.
Paired Comparison Test
Test comparing 2 samples for a specific attribute or preference.
Tetrad Test
Discrimination test where 4 samples are grouped into 2 matching pairs; highly sensitive.
Guess Probability
Probability of getting the correct answer by chance alone in a discrimination test.
Binomial Distribution
Statistical method used to analyze discrimination test results based on correct responses.
Ranking Test
Test where panelists rank samples by intensity or preference.
Friedman Test
Nonparametric statistical test used to analyze ranking data.
Preference Test
Asks consumers which product they prefer.
Acceptance Test
Measures how much consumers like a product.
9-Point Hedonic Scale
Common acceptance scale ranging from “dislike extremely” to “like extremely.”
JAR (Just-About-Right) Scale
Scale measuring whether an attribute is too little, just right, or too much.
Penalty Analysis
Analysis showing how much liking drops when an attribute is not JAR.
Descriptive Statistics
Statistics used to summarize and organize data.
Inferential Statistics
Statistics used to make conclusions about a population from sample data.
Null Hypothesis (H₀)
Statement that no significant difference exists.
Alternative Hypothesis (Hₐ)
Statement that a significant difference exists.
p-value
Probability of observing the results if the null hypothesis is true.
Type I Error
False positive; rejecting a true null hypothesis.
Type II Error
False negative; failing to reject a false null hypothesis.
Confidence
Probability that conclusions from a study are correct.
Power
Ability of a test to detect a real difference when one exists.
Independent t-test
Statistical test comparing the means of 2 independent groups.
Paired t-test
Statistical test comparing 2 related measurements from the same panelists.
ANOVA (Analysis of Variance)
Statistical test used to compare more than 2 means.
One-Way ANOVA
ANOVA with one independent variable or factor.
Two-Way ANOVA
ANOVA with two independent variables or factors.
Post-Hoc Test
Test performed after ANOVA to determine which means differ significantly.
Tukey’s HSD
Common post-hoc test used after ANOVA for multiple comparisons.
Bonferroni Correction
Method that adjusts significance levels to reduce Type I error during multiple comparisons.
Post-Hoc Letter Interpretation
Method where samples sharing letters are not significantly different.
Descriptive Analysis (DA)
Sensory method measuring and describing attribute intensities.
Flavor Profile
Consensus descriptive analysis method using trained panelists.
QDA (Quantitative Descriptive Analysis)
Descriptive analysis method using intensity scales and trained panelists.
Texture Profile
Descriptive analysis focused specifically on texture characteristics.
Sensory Spectrum
Highly standardized descriptive analysis method using extensive panel training.
CATA (Check-All-That-Apply)
Rapid descriptive method where panelists check all applicable attributes.
PCA (Principal Component Analysis)
Multivariate statistical method used to visualize relationships among products and attributes.
Correspondence Analysis (CA)
Multivariate analysis commonly used with CATA data.
Qualitative Research
Research focused on opinions, attitudes, and motivations rather than numerical data.
Focus Group
Moderated group discussion used to collect detailed consumer opinions and perceptions.
Randomization
Method used to reduce order bias by changing sample presentation order.
Blinding
Method used to reduce bias by hiding product identities from panelists.
Carryover Effects
Effects from one sample influencing perception of the next sample.
Palate Fatigue
Reduced sensory sensitivity caused by tasting many samples.
Panelist
Person participating in a sensory study.
Analytic Test Panelists
Usually trained or screened individuals focused on objective evaluation.
Hedonic Test Panelists
Consumers representing the target market who provide subjective opinions.
Ordinal Data
Data with ranked order but unequal intervals between values.
Interval Data
Numerical data with equal intervals between values.
Significant Difference
Difference unlikely to have occurred by chance, usually when p < 0.05.
Fail to Reject H₀
Conclusion that there is not enough evidence to show a significant difference.
Reject H₀
Conclusion that evidence suggests a significant difference exists.
Consumer Acceptance
Overall liking or approval of a product by consumers.
Sensory Attribute
Characteristic of a product perceived by the senses, such as flavor or texture.
Rapid Descriptive Method
Fast sensory method requiring little or no panelist training.
Focus Group Limitation
Results are not statistically representative due to small sample size.
One Factor
Single independent variable in an experiment.
Two Factors
Two independent variables tested simultaneously in an experiment.
Similarity Claim
Statement claiming products are not significantly different.
Difference Claim
Statement claiming products are significantly different.
Chance Performance
Expected performance if panelists guessed randomly.
Sensory Fatigue
Loss of sensory sensitivity after repeated evaluations.
Bias
Influence that unfairly affects sensory results.
Control Sample
Reference product used for comparison in a sensory study.
Treatment Sample
Product that has been modified or tested against a control.
Consumer Panel
Group of consumers participating in affective sensory testing.
Trained Panel
Group of trained individuals participating in analytic sensory testing.