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Two administrations in the US dedicated to writing export guidelines
-International Trade Administration (ITA)
-US and Foreign Commercial Service
Export Management Company (EMC)
offers services to companies that have not previously exported products
Main principles that 3M built export success on
(1) Start small with EMC
(2) Then add lines
(3) Always hire local
(4) When volume dictates, produce locally
Biggest threat in exporting and importing
Lack of trust
Letter of Credit
States the bank will pay a specified sum to a beneficiary on presentation of specified documents
Bill of Exchange
the instrument normally used in international commerce to effect payment
Draft
an order written by an exporter instructing the importer to pay a specified amount of money at a specified time
Sight Draft
Payable on presentation to the drawee
Time Draft
allows for a delay in payment - normally 30, 60, 90, or 120 days
Bill of Landing
issued to the exporter by the common carrier transporting the merchandise
Export-Import Bank (Ex-Im Bank)
a wholly owned US government corporation established in 1934 to assist in financing imports and exports
Countertrade
denotes a range of barter-like agreements
-ex. barter, counter purchase, offset, switch trading, compensation, or buy backs
Firms confront interrelated issues
(1) Where to locate production?
(2) What is the long term strategic role of foreign production?
(3) Should the firm own or outsource?
(4) How will you manage the supply chain?
Goal of Supply Chain management (SCM)
lower the costs and increase the quality
Upstream Supply Chain
set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service
downstream supply chain
Organizations and processes responsible for delivering products to customers
Total Quality Management (TQM)
a management philosophy that focuses on satisfying customers through empowering employees to be an active part of continuous quality improvement
-first popular in Japan, then the US in the 80s and 90s
Six Sigma
3.4 defects per million units
ISO 9000
the set of standards Europe requires that you meet to sell
Make or Buy decisions
a decision concerning whether an item should be produced in house or purchase it from a supplier
Global distribution center
A facility that positions and allows customization of products for delivery to worldwide wholesalers or retailers, or directly to consumers anywhere in the world; also called a global distribution warehouse
Global Inventory Management
The decision-making process regarding the raw materials, work-in-process (component parts), and finished goods inventory for a multinational corporation.
Primary packaging
Packaging designed to hold a single retail unit of a product.
Secondary packaging
contains primary packages
Transit packaging
comes into use when a number of primary and secondary packages are assembled on a pallet or unit load for transportation
reverse logistics
The process of planning, implementing, and controlling the efficient, cost effective flow of raw materials, in-process inventory, finished goods and related information from the point of consumption to the point of origin for the purpose of recapturing value or proper disposal.
Just In time inventory
materials arrive at a manufacturing plant just in time to enter into the production process
global supply chain coordination
shared decision making opportunities and operational collaborations of key global supply chain activities
lean manufacturing
technology designed to improve job scheduling, reduce setup time, and improve overall quality
mass customization
the production of a variety of end products at a unit cost that could once be achieved through mass production of a standardized unit
source factory
drive down costs in the global supply chain
server factory
linked into the global supply chain for a global firm to supply specific country or regional markets around the globe
contributor factory
serves a specific country or world region
outpost factory
intended to create new processes, products, and technologies that can be used throughout the global firm and in the world
market segementation
identifying distinct groups of consumers whose needs, wants, and purchasing behaviors differ from others in important ways
intermarket segment
A segment that spans multiple countries, transcending national boarders
desriptive research
simple statistical techniques to describe a data set
predictive research
Marketing research used to help the business forecast future business developments
prescriptive research
management methodology that guides a company into how to best allocate resources
How to collect international research
(1) Define the research objective
(2) Determine the data source
(3) Assess the costs and benefits
(4) Collect data
(5) Analyze and interpret the data
(6) Report findings
Concentrated Retail System
few retailers supply the market
Fragmented Retail System
many retailers supply a market with no one having a major share
Channel length
The number of intermediaries that a product has to go through before it reaches the final consumer
Channel Exclusivity
how difficult it is for outsiders to access
Channel Quality
the expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses
Source effects
occur when the receiver of the message evaluates the message on the basis of status or image of the sender
country of origin effects
the extent to which the place of manufacturing influences product evaluations
noise
number of other messages competing for the potential customer's attention
Push Strategy
emphasizes personal selling
Pull Strategy
mass media advertising
Price Discrimination
exists when sales of identical goods or services are transacted at different prices from the same provider
elastic
when a small change in price produces a large change in demand
ineslatic
when a large change in price produces a small change in demand
predatory pricing
the use of price as a competitive weapon to drive weaker competitors out of a national market
Multipoint Pricing
Occurs when a pricing strategy in one market may have an impact on a rival's pricing strategy in another market.
experience curve pricing
priced low worldwide in an attempt to build sales volume