GE5 MODULE 7 A WORLD OF IDEAS

MEDIA

Refers to the communication channels through which we disseminate new, music, movies, education, promotional messages and other data.

CULTURE

Can be defined as all the ways of life including arts, beliefs and institutions of population that are passed down from generation to generation.

MEDIA (Shanida, 2015)

The term media comes from the word medium which is defined as channel, means, or method. Media is a generic term for all human- invented technology that extends the range, speed, or channels of communication. Media can also be tied to what we call mass media, or the media that reach large audiences.

Medium

The term “media” came from what word?

THE DIFFERENT FORMS OF MEDIA

1. Print Media
2. Broadcast Media
3. Digital Media

Print Media

media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical.

Broadcast Media

media such as radio and television that reach target audiences using airwaves as the transmission medium.

Digital Media

also known as new media, consisting of contents that are organized and distributed on digital platforms.

Global Media

The mass communication on global level, allowing people across the world to share and access the same information.

Marshall McLuhan

**He once declared that “the medium is the message”**

Television

It is not a simple bearer of messages; it also shapes the social behavior of users and reorient family behavior.

Smartphones

It allows users to keep in touch instantly with multiple people at the same time.

ALBERT BANDURA’S SOCIAL LEARNING THEORY

* Emphasizes the importance of observing, modeling, and imitating the behaviors, attitudes, and emotional reactions of others.
* Bobo doll Experiment

The media have a very important impact on cultural globalization in two mutually interdependent ways

1\. The media provide an extensive transnational transmission of cultural products and

2\. It contributes to the formation of communicative networks and social structures.

Global media cultures

create a continuous cultural exchange exchange, in which crucial aspects such as identity, nationality, religion, behavioral norms and way of life are continuously questioned and challenge.

VARIOUS FORMS OF GLOBAL INTEGRATION

1. Technology
2. Taste
3. Public Policies

Technology

have reduced the cost of transporting goods, services and factors of production and communicating economically useful knowledge and technology.

Taste

taking advantage of the opportunities provided by declining costs of transportation and communication through increasing economic integration.

Public Policies

influence of the character and pace of economic integration.

THE GLOBALIZATION OF RELIGION

* Religion is a “system of beliefs and practices”
* Comes from the Latin word “religare” which means “to bind together again that which was once bound but has since been torn apart or broken”

Religion

A system of beliefs and practices

Religare

“to bind together again that which was once bound but has since been torn apart or broken”

Religious people

They are less concerned with wealth and all that comes along with it.

Globalist

They are less worried about whether they will end up in heaven or hell.

RELIGIOUS PEOPLE

* Sacred
* Follows divine commandments
* Less concerned with wealth
* Duty is to live a virtuous and sinless life.
* Concerned with spreading of holy ideas globally.
* Aspire to become a saint.

GLOBALISM

* Places value on material wealth.
* Abides by human-made laws.
* Less worried about whether they will end up in heaven or hell.
* Their skills are more monotonous.
* Globalist wishes to spread goods and services.
* Trains to be a business person.

THE RELATION OF RELIGION TO GLOBALIZATION

* There is a way in which religion servers as the source of globalization’s greatest resistance and as a haven for those standing in opposition to its ubiquitous yet often subtle power.
* In both of these views, the relationship between religion and globalization is antagonistic one struggle and conflict.

Antagonistic

the relationship between religion and globalization is

Christianity

2 200 M

Islam

1 600 M

Hinduism

1 100 M'

Buddhism

488 M

Folk Religion

400 M

Shinto

100 M

Sikhism

28 M

Judaism

17 M

WHEN DID GLOBALIZATION STARTED TO INFLUENCE RELIGION?

Evolving trade routes led to the colonization of Asia, Africa, Central and South America. Religion became an integral part of colonization and later on globalization.

THE IMPACT OF GLOBALIZATION

✓ Flattens cultural differences

✓ Erodes local customs and beliefs

✓ Spread secular, capitalist way of life

ROLES OF RELIGION IN PROMOTING WORLD PEACE

* The moral principles and values contained in the teachings of great religious teachers are essential factors for the reduction of and ultimate eradication of greed, hatred, and delusion- which form the root cause of various conflicts and wars.
* The preamble to UNESCO’s constitution says: “Since wars begin in the minds of men, it is in the minds of men that the defenses of peace must be constructed.”
* Religion not only inspires and guides people but also provides them with the necessary tools to reduce greed with the practice of charity; to overcome hate and aversion with loving kindness; and to remove ignorance with the development of wisdom and insight in order to understand the true nature of beings and see things as they really are
* Differences in religious beliefs and practices should not hinder the progress of various religionists working for a common cause, for the world peace.

Preamble to UNESCO’s constitution

Since wars begin in the minds of men, it is in the minds of men that the defenses of peace must be constructed.