General Wisconsin Insurance Laws

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Last updated 8:40 PM on 5/26/26
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29 Terms

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False Advertising

Any untrue, deceptive, or misleading statement about a policy or insurer

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Rebating

Offering something of value not in the policy to induce a sale (sharing commissions or returning extra premium)

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Churning

Replacing a policy mainly to generate commissions without benefiting the client

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Twisting

Misleading comparisons used to persuade a policyholder to switch policies

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Illegal Inducement

Offering anything of value not stated in the contract to encourage purchase (special favors, financial assets, prizes)

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Unfair Discrimination

Treating similar-risk individuals differently without actuarial justification

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Coercion

To require, as a condition to a loan, that the applicant purchase insurance from a specific insurer

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What do Boycott / Coercion / Intimidation involve?

Actions that restrict competition or force someone to buy insurance

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Free choice of insurer

The consumer’s right to choose their own insurer.

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Are insurers allowed to charge more than the filed premium? (Extra Charges)

No

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Can an insurer, intermediary, or employee influence the employer’s hiring decisions based on an insurance contract?

No

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What is prohibited for government officials regarding insurance?

Using authority to force someone to buy insurance

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What is home solicitation?

Selling insurance at a residence or outside the agent’s office

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What must an agent disclose during home solicitation?

  • Name

  • Company

  • That they’re selling insurance

  • Type of insurance

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Prohibited sales tactics

  • Pretending to conduct a survey

  • Offering fake “limited-time” deals

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What is prohibited regarding certificates?

Altering or misrepresenting policy coverage

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Insurers cannot refuse, cancel or deny insurance coverage based on:

  • Past criminal record;

  • Physical condition or developmental disability;

  • Past mental disability;

  • Age;

  • Marital status;

  • Sexual orientation; and

  • Moral character

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What must insurers provide annually?

Privacy notice explaining data collection and sharing

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What right do consumers have regarding data sharing?

The right to opt out

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What is required to release medical info?

Written authorization with specific details

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How must insurers dispose of medical info?

Carefully and securely

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Misrepresentation

False statement that may void policy

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Warranty

A statement guaranteed to be absolutely true

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For what reasons can a policy be canceled midterm?

  • Nonpayment

  • Misrepresentation

  • Risk changes.

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What does FCRA regulate?

Consumer data accuracy, privacy, and reporting

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Investigative consumer reports can’t be made unless…

The consumer is notified

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What must happen if coverage is denied due to a report?

The applicant must be notified and given the reporting agency info

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Fraud

Intentional deception

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Standard rule for renewal (unless properly nonrenewed)?

Policy is automatically renewed for the same term length