Top Managers' Strategy Communication and Sustainability

A set of vocabulary flashcards derived from lecture notes on strategic communication on social media, sustainability maturity models, and UN Sustainable Development Goals.

Sustainability

Meeting our own needs without compromising the ability of future generations to meet their own needs.

Circular Economy

An economic model focusing on reuse, repair, refurbishment, and recycling to minimize waste.

Multimodality as symbolic condensation

A strategy communication choice on social media that uses multimodal elements to condense complex symbolic meanings.

Multimodality as exploratory expansion

A communication approach that uses different media to expand upon and explore strategic details.

Multimodality as echoing reverberation

The use of multimodal content to repeat or reinforce a strategic message across different channels or formats.

Multimodality as authoritative validation

Using multimodal evidence to provide external or official proof for strategic claims.

Multimodality as narrative amplification

The use of multimedia to enhance and broaden the storytelling aspect of strategic communication.

Multimodality as expert identity construction

Using specific multimodal choices to build and project the persona of an expert or industry leader.

Multimodality as emotion catalysation

The use of multimodal artefacts to trigger or resonate with specific emotional responses in an audience.

Multimodality as value enactment

Demonstrating organizational values through multimodal content rather than just stating them.

Multimodality as influence mobilisation

Using multimodal tools to encourage stakeholders to take action or adopt a specific viewpoint.

Triple Bottom Line

A sustainability framework that incorporates three dimensions of performance: social, environmental, and financial.

Ad hoc Sustainability Maturity

The first level of organizational sustainability maturity characterized by reactive actions.

Planned in isolation

The second level of sustainability maturity where actions are driven primarily by individual leader initiatives.

Managed, no integration

The third level of sustainability maturity where sustainability is managed as a separate function without being integrated into core business.

Corporate excellence

The fourth level of sustainability maturity where sustainability acts as a major driver for the corporation.

High performance net

The fifth and highest level of sustainability maturity where sustainability is integral to the strategic intent of the organization.

UN SDG 7

Affordable and clean energy: ensuring global access to affordable and reliable energy while expanding renewable sources.

UN SDG 12

Responsible consumption and production: focus on natural resource management, halving food waste, and recycling.

Sustainability Operations: Balance

The requirement for sustainable operations to weigh economic and value stream drivers against ecological and social considerations.

Sustainability Operations: Design

The operational component that offers the most opportunity to influence goods, services, material acquisition, and product re-use.

National Grid

The electric power transmission network for Great Britain.