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Conventions
Political Parties meet to set their platforms & choose their candidates
critical election
An election when significant groups of voters change their traditional patterns of party loyalty.
Dark advertising
Anonymously placed ads that appear in a target audiences social media, sway voters
Democratic National Committee (DNC)
is the principal organization governing the United States Democratic Party on a day-to-day basis.
Democratic-Republicans
Led by Thomas Jefferson, believed people should have political power, favored strong STATE governments, emphasized agriculture, strict interpretation of the Constitution, pro-French, opposed National Bank
Democratic Party
One of the two major U.S political party;founded in 1828 by Andrew Jackson to support a decentralized government and state's rights
divided government
one party controls the White House and another party controls one or both houses of Congress
economic protest parties
Parties rooted in poor economic times, lacking a clear ideological base, dissatisfied with current conditions and demanding better times
Grand Old Party (GOP)
Nickname for the Republican Party
hard money
Political contributions given to a party, candidate, or interest group that are limited in amount and fully disclosed.
Hill Committees
The name applied to the four party committees, one for each party in each house, charged with aiding candidates for Congress
ideological parties
Parties based on a particular set of beliefs, a comprehensive view of social, economic, and political matters
independent expenditures
Expenses on behalf of a political message that are made by groups that are uncoordinated with any candidate's campaign.
Issue Advertisement
Use of soft money for ads on individual issue with NO mention of the candidate
Jacksonian Democracy
A policy of spreading more political power to more people. It was a "Common Man" theme.
Jeffersonians
favored a weak central government,believed that common men should hold political power, and believed debt should be payed off ASAP
McGovern-Fraser Commission
A commission formed at the 1968 Democratic convention in response to demands for reform by minority groups and others who sought better representation.
minor parties
smaller political parties-have little impact on national elections
New Deal Coalition
coalition forged by the Democrats who dominated American politics from the 1930's to the 1960's. its basic elements were the urban working class, ethnic groups, Catholics and Jews, the poor, Southerners, African Americans, and intellectuals.
party chairperson
the chairman of the national committee of the political party who usually acts as the head of the party's permanent organization and has general direction of party strategy especially during election campaigns.
Party Dealignment
the gradual disengagement of people and politicians from the parties, as seen in part by shrinking party identification.
party realignment
The displacement of the majority party by the minority party, usually during a critical election period.
Political Action Committee (PAC)
A committee set up by a corporation, labor union, or interest group that raises and spends campaign money from voluntary donations
psychographic segmentation
dividing a market into different segments based on social class, lifestyle, or personality characteristics
Republican National Committee (RNC)
is a U.S. political committee that provides national leadership for the Republican Party of the United States. It is responsible for developing and promoting the Republican political platform, as well as coordinating fundraising and election strategy.
Republican Party
1854 - anti-slavery Whigs and Democrats, Free Soilers and reformers from the Northwest met and formed party in order to keep slavery out of the territories
Robocalls
A phone call conducted by an autodialer and using a recorded voice message system.
single-issue parties
Parties that concentrate on only one public policy matter
social media
any tool or service that uses the internet to facilitate conversations
soft money
Campaign contributions unregulated by federal or state law, usually given to parties and party committees to help fund general party activities.
splinter parties
parties that have split away from one of the major parties
Super delegates
party leaders and elected officials who become delegates to the national convention without having to run in primaries or caucuses
swing states
In a presidential race, highly competitive states in which both major party candidates stand a good chance of winning the state's electoral votes.
Super PAC (Political Action Committee)
political-action committee that is allowed to raise and spend unlimited amounts of money from corporations, unions, individuals and associations. Some nonprofit groups are allowed to contribute to super PACs without disclosing where their money came from; The most important difference between a super PAC and traditional candidate PAC is in who can contribute, and in how much they can give.
third parties
electoral contenders other than the two major parties. American third parties are not unusual, but they rarely win elections.
two-party system
An electoral system with two dominant parties that compete in national elections.
Whig Party (1833-1856)
Formed in opposition to the policies of Andrew Jackson and his Democratic Party.
Leaders:
Henry Clay, Daniel Webster
Major Ideas:
Supported the supremacy of Congress over the presidency and favored a program of modernization and economic protectionism.
winner-take-all system
an election system in which the candidate with the most votes wins