Feeling and Thinking Preferences Need No Inferences

These flashcards summarize key concepts related to affect and cognition as discussed in Zajonc's lecture.

Affect

An emotional response or reaction that can occur independently of cognitive processes.

Postcognitive

Referring to theories that suggest affect occurs only after cognitive processing has been completed.

Cognitive operations

Mental processes involved in perception, judgment, and decision-making that relate to knowledge and thought.

Affective judgments

Evaluations that express feelings or preferences that can occur before cognitive processes.

Cognitive dissonance

A psychological phenomenon where an individual experiences discomfort due to conflicting beliefs or behaviors.

Hot cognitions

Cognitive evaluations that are influenced by emotional states, contrasting with cold cognitions which are more analytical.

Preferenda

Features that attract affective responses and allow for the immediate evaluation of objects without extensive cognition.

Mere exposure effect

A psychological phenomenon where individuals develop a preference for things simply because they are familiar with them.

Primacy effect

A cognitive bias where the first items presented in a sequence are more likely to be remembered than later ones.

Recognition memory

The ability to identify previously encountered information when presented again.