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Art Deco
a modernist architectural design style that emerged in the 1920s and 1930s, first showcased at 1925 Exposition des Arts Décoratifs et Industriels Modernes in Paris
How would you characterize art deco?
bold geometric forms, symmetry, and use of modern materials such as chrome, aluminum, stainless steel, glass
What is an example of Art Deco?
Niagara Mohawk Building, Syracuse, New York, USA, 1932

Ashlar masonry
Precise construction technique using finely cut, squared, and dressed stones laid in consistent horizontal courses with minimal mortar
Bas Relief
A sculptural technique that depicts images or designs slightly raised from a flat surface; also known as “low relief”
What is an example of bas relief?
Bas Relief, State Capitol, Bertram Goodhue, Lincoln, Nebraska, USA, 1922

Streamlining
in industrial design, it is the application of aerodynamic principles to the shaping of objects, creating smooth, rounded forms that suggest speed, efficiency, and modernity
What was streamlining originally developed for?
Originally developed for moving objects like trains, airplanes, and automobiles, but it was later applied to stationary objects such as radios, clocks, vacuum cleaners, and even buildings
What is an example of a streamlined desgin?
Model 30 Vacuum Cleaner for Electrolux, Lurell Guild, 1937

Streamlined moderne
also sometimes “Art Modern,” this style emerged in the 1930s, and is characterized by rounded aerodynamic forms, smooth surfaces, and horizontal emphasis
What was streamlined moderne inspired by?
the principles of aerodynamics and speed, this stile sought to visually express motion, efficiency, and modernity even in stationary objects like buildings, appliances, and furniture
What is an example of a streamlined moderne design?
House of Tomorrow, Horizons, Norman Bel Geddes, 1932

Horizons
Norman Bel Geddes, 1932

State Capitol
Lincoln, Nebraska, USA, 1922


Who designed the State Capitol?
Bertram Goodhue
Niagara Mohawk Building
Syracuse, New York, USA, 1932

Equitable Building
New York, New York, USA, 1915


Who designed the Equitable Building?
Ernest Graham
Chrysler Building
New York, New York, USA, 1928-30


Who designed the Chrysler Building?
William van Alen
Transport and Human Endeavor, Chrysler Building
New York, New York, USA, 1930


Who designed the Transport and Human Endeavor in the Chrysler Building?
Edward Trumbull
Empire State Building
New York, New York, USA, 1931


Who designed the Empire State Building?
Shreve, Lamb, and Harmon
Chicago Tribune Tower
Chicago, Illinois, USA, 1923


Who designed the Chicago Tribune Tower?
Raymond Hood
RCA Building (Rockefeller Center)
New York, New York, USA, 1933


Who designed the RCA Building?
Raymond Hood
Sound and Light
RCA Building, 1933


Who designed the Sound and Light in the RCA building?
Lee Lawrie with colorist Leon V. Solon
Einstein Tower
Potsdam, Germany, 1920-24


Who designed the Einstein Tower?
Eric Mendelsohn
House of Tomorrow
Horizons, 1932


Who designed the House of Tomorrow?
Norman Bel Geddes
Futurama Exhibit
New York World’s Fair, New York, New York, USA, 1939


Who designed the Futurama Exhibit
Norman Bel Geddes