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Context:
1929 - Britain entered economic depression the Wall Street Crash & unemployment soared
1931 - A national government was formed in 1931 with a coalition of Labour, Liberal & Conservatives MPs
1930s - Public was very pacifist after the memories of WW1
Politicians needed to appeal to masses using radio & cinema
Why he was excluded:
1904 - Joined Liberals from Conservatives
1915 - Gallipoli campaign where Churchill planned a failed attack that killed 250k allies
1924 - Rejoined conservatives
1925 - Return to the Golden Standard which made British exports uncompetitive
Government view:
Public view:
Summary