Advertising Appeals

ENGL 191 - Rhetorical Unit

Sex Appeal

is a marketing tactic using suggestive imagery, erotic content, or alluring models to grab attention, boost brand recall, and trigger desire for products by associating them with sexuality or attractiveness.

Need for Affiliation

The need to be associated with, in good company, and affiliated with the right people and groups.

Need to Nurture

The need to feed, heal, protect, console, and comfort.

Need For Guidence

When advertisers use parent-like figures, celebrities, and spokespersons to invoke the need to be nurtured, protected, shielded, or guided. Also tied to our need for tradition, custom, and feelings of nostalgia to satisfy this need

Need to Aggress

This appeal is tied to our need to “get even” and show impulsive activities like bursts of anger or violence

Need to Achieve

The need to win and reach success.

Need to Dominate

This plays into our need to be powerful or even omnipotent.

Need for Prominence

This ties into our need to be admired and respected; it ties into a need for high social status and prestige.

Need for Attention

the need to be looked at or exhibited

Need for Autonomy

Need for independence, individuality, and prominence. Opposite of the Need for Guidance.

Need for Escape

The need to not be afraid of being independent or unique.

Need to Feel Safe

The need to be free of threats

Need for Aesthetic Sensations

the ads must be visually appealing, with clear images, appealing colors, and a perfect layout

Need to Satisfy Curiousity

Humans are curious and interested in the world around us. Advertisers using this may attempt question-and-answer formats, trivia, percentages, and unconventional observations to help sell their products.

Physiological Needs

The Need for Sleeping, eating, and drinking.