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Cultural Norms
Rules or expectations for behavior shared by a group.
Confirmation Bias
Tendency to search for, interpret, or remember information that confirms one's beliefs.
Hindsight Bias
The 'I-knew-it-all-along' phenomenon; believing, after an outcome, that you predicted it.
Overconfidence
The tendency to overestimate the accuracy of our knowledge or judgments.
Experimental Research
Research method involving manipulation of variables to determine cause and effect.
Case Study (Non-Experimental)
In-depth study of one individual or group.
Correlation (Non-Experimental)
Measures the relationship between two variables.
Meta-Analysis (Non-Experimental)
Statistical method combining results of many studies on the same topic.
Hypothesis
A testable prediction, often implied by a theory.
Falsifiable
Capable of being tested and potentially disproven.
Operational Definitions
Defining variables in measurable, specific ways.
Independent Variable (IV)
The variable manipulated by the experimenter.
Dependent Variable (DV)
The variable being measured.
Confounding Variables
Variables that unintentionally affect the dependent variable, making results unclear.
Sample
The group of participants actually studied.
Population
The larger group you want to generalize your findings to.
Representative Sample
A sample that accurately reflects the population.
Random Sampling
Every member of the population has an equal chance of being selected.
Convenience Sampling
Using participants who are easily accessible.
Sampling Bias
A flawed sampling process that doesn't represent the population.
Generalizability
How well findings apply to the population.
Experimental Group
Group that receives the treatment or independent variable.
Control Group
Group that does not receive the treatment; used for comparison.
Placebo
Inactive substance or fake treatment used to control for expectations.
Single-Blind Study
Participants don't know if they're in experimental or control group.
Double-Blind Study
Neither participants nor researchers know who is in what group.
Social Desirability Bias
Tendency to respond in a way viewed favorably by others.
Qualitative Research (Structured Interviews)
Collects non-numerical data to understand thoughts/feelings.
Quantitative Research (Likert Scales)
Collects numerical data that can be statistically analyzed.
Peer Review
Other experts review a study before it's published to check for quality.
Replication
Repeating a study to see if results are consistent.
Directionality problem (correlation)
When two variables are correlated, it is unclear which one causes changes in the other.
Third variable problem (correlation)
A situation where an unmeasured third variable influences both variables in a study.
Self-report bias
The tendency of participants to inaccurately report their behaviors or feelings.
Institutional review
The process by which an Institutional Review Board (IRB) evaluates the ethics of a research proposal.
Informed consent
The process by which participants are given all relevant information about a study and voluntarily agree to take part.
Informed assent
When minors or individuals unable to provide full consent agree to participate in research.
Protection from harm
An ethical principle that ensures participants will not be exposed to physical or psychological harm during a study.
Confidentiality
The assurance that information provided by participants will not be shared without their permission.
Deception
Withholding information or misleading participants about the true purpose of a study.
Research confederates
Individuals who act as participants but are actually working with the researchers to influence the real participants.
Debriefing
Explaining the true nature and purpose of a study to participants after it concludes, especially if deception was used.
Mean
Average of a set of numbers, calculated by adding them up and dividing by the number of values.
Median
Middle number in a sorted list of numbers; divides the data set in half.
Mode
The most frequently occurring score in a data set.
Range
The difference between the highest and lowest values in a data set.
Normal curve
A symmetrical, bell-shaped curve representing the distribution of many traits.
Variation
The degree to which scores differ from each other or from the mean; reflects data spread.
Skewness
When the distribution of data is not symmetrical; can be positively (right) or negatively (left) skewed.
Bimodal distribution
a type of data distribution that has two distinct peaks (or modes) when graphed
Standard deviation
Measure of how spread out numbers are from the mean. Smaller means closer to the mean; larger means more obscure
Percentile rank
A score that shows the percentage of people who scored at or below a particular score on a test.
Regression toward mean
Tendency for extreme scores to return closer to average on retesting.
Scatterplot
Graph used to display the relationship between two variables, with points representing individual data.
Correlational coefficient
Statistical measure (r) of the relationship between two variables, ranging from -1 to +1.
+1 → perfect positive correlation
as one variable increases, the other also increases
−1 → perfect negative correlation
as one variable increases, the other decreases
0 → no correlation
no relationship between the variables
Effect size
A measure of the strength of a relationship or treatment effect in a study.
Statistical significance
Measure indicating whether a result is likely due to chance; typically considered significant if p < 0.05.
Biopsychologists
Psychologists who study how biology influences behavior using tools like brain imaging, animal research, and case studies.
Evolutionary Perspective
Views behavior as a result of natural selection and adaptation for survival.
Natural Selection
The process by which traits that help survival and reproduction are passed down.
Eugenics
A controversial and unethical movement to control breeding for 'desirable' traits.
Twin Studies
Research comparing identical and fraternal twins to understand the influence of genetics and environment.
Central Nervous System (CNS)
Brain and spinal cord — controls most functions of the body and mind.
Peripheral Nervous System (PNS)
the part of the nervous system made up of all the nerves outside the brain and spinal cord; contains the somatic and autonomic nervous system
Autonomic Nervous System
The part of the peripheral nervous system that controls involuntary functions (e.g., heartbeat, digestion).
Somatic Nervous System
Controls voluntary muscle movements.
Sympathetic Nervous System
Activates 'fight or flight' response.
Parasympathetic Nervous System
Calms the body after stress — 'rest and digest.'
Neuron
Nerve cell; the building block of the nervous system.
Glial Cells
Support cells for neurons that help with protection and nourishment.
Reflex Arc
the neural pathway that controls a quick, automatic response to a stimulus without conscious thinking. Involving sensory and motor neurons and interneurons.
Sensory Neurons
Carry messages from body to brain.
Motor Neurons
Carry messages from brain to muscles.
Interneurons
Connect sensory and motor neurons within the central nervous system.
All-or-Nothing Principle
Neurons fire completely or not at all.
Depolarization
When positive ions enter the neuron, making it more likely to fire.
Refractory Period
After firing, a neuron needs to reset before it can fire again.
Resting Potential
The negative charge inside a neuron when not firing.
Reuptake
Reabsorption of neurotransmitters by the sending neuron.
Threshold
Level of stimulation needed for a neuron to fire.
Multiple Sclerosis (MS)
Disease where the immune system attacks the myelin sheath.
Myasthenia Gravis
Neuromuscular disorder causing weakness in skeletal muscles.
Excitatory Neurotransmitter
Increases the chance of a neuron firing.
Inhibitory Neurotransmitter
Decreases the chance of a neuron firing.
Dopamine
Neurotransmitter linked to reward, pleasure, movement, and attention.
Serotonin
Affects mood, hunger, sleep, and arousal.
Norepinephrine
A neurotransmitter and a hormone that plays a key role in the body’s stress response and alertness
Glutamate
Major excitatory neurotransmitter; involved in learning and memory.
GABA
Major inhibitory neurotransmitter.
Substance P
Neurotransmitter involved in pain perception.
Endorphins
Natural painkillers produced by the body.
Acetylcholine (ACh)
Involved in learning, memory, and movement.
Hormones
Chemical messengers released by endocrine glands into the bloodstream.
Adrenaline (Epinephrine)
Hormone released in stress; increases heart rate and energy.
Leptin
Hormone that suppresses appetite.
Ghrelin
Hormone that stimulates hunger.
Melatonin
Hormone that regulates sleep-wake cycle.
Oxytocin
Hormone associated with bonding, trust, and love.
Agonist Drugs
Mimic or enhance the effects of neurotransmitters.
Antagonist Drugs
Block neurotransmitters from binding to receptors.