Ethnography Midterm

Emic Research

Insider perspective with qualitative data

Etic Research

Outsider perspective with quantitative data

Empirical Research

Uses data based on observation of the direct experiences through the senses

Hawthorne Effect

People may change their answers or behavior when they know they are being studied to give an idealized response

Historical Particularism

Every society has its own historical development based on psychological and environmental context

Holistic Research

Research that covers all areas of the social world to understand how they all interconnect

In Situ

Observing in a natural setting

Inductive Research

Draws conclusions from data as it is collected

Deductive Research

Gathering data to test pre-existing ideas

Material Culture

Physical objects that show or define culture

Naive Realism

The tendency to believe that the way you see the world is an objective and unbiased representation of it.

Reciprocity Research

Researchers making exchanges with the community being researched to create mutual benefit

“Extractive” Research

Researching a community but not giving anything in return

Reflexivity

Reflecting on your position in society and how it may impact the way you collect and analyze data

Ruth Benedict

Studied under Franz Boas. Believed in Gestalt psychology and was the founder of psychological anthropology.

Situated Research

Research with qualities specific to the context it is embedded in

Generalized Research

Research that can be applied broadly outside of its original context

Triangulation

Using multiple data sources and methods to devise a comprehensive understanding of phenomena in qualitative research