Technologies Empowering Fashion

What are visible technologies in fashion retail

• Technologies customers can see and interact with - Used for WOW effect or customer service

What are examples of visible technologies

• Magic mirrors - Interactive screens - Sales assistant iPads - Cashless registers

What are invisible technologies

• Technologies customers do not see - Used to collect data and support decisions

What are examples of invisible technologies

• Footfall counters - Video analysis - Biometrics

What are digital technologies in fashion

• Technology mainly based on software data and connectivity

What are examples of digital technologies

• Wearables - Collaborative consumption platforms - Blockchain - IoT

What are physical technologies

• Technology involving physical innovation in products or manufacturing

What are examples of physical technologies

• 3D printing - 3D scanning - Nanomaterials - Robotics

What are phygital technologies

• Technologies combining physical and digital experiences

What are examples of phygital technologies

• Zara Pay and Go - App fitting room reservation - Search and locate items - Online pickup terminals

Why are phygital technologies important

• They create seamless omnichannel experiences - Improve convenience and efficiency

Why are technologies becoming more important in fashion

• More regulations - More demand for traceability and transparency - Higher consumer expectations

What is CSRD

• Corporate Sustainability Reporting Directive

What is EPR

• Extended Producer Responsibility - Companies are responsible for product waste management

What is CSDDD

• Corporate Sustainability Due Diligence Directive

What is ESPR

• Eco design for Sustainable Products Regulation

What is DPP

• Digital Product Passport containing traceability and sustainability information

Why is traceability important

• Brands can verify claims - Reduce greenwashing risk - Protect reputation

Why is transparency important

• Consumers regulators and brands demand more information about products and supply chains

Why is fashion becoming heavily regulated in the EU

• Governments increasingly require sustainability traceability and due diligence reporting

What factors should brands consider when adapting to new regulations

• Urgency of change - Complexity of value chain - Diversity of stakeholders involved

What is Fashion 4.0

• Integration of advanced digital physical and biological technologies into fashion

What technologies are part of Fashion 4.0

• AI - Blockchain - IoT - Robotics - 3D printing - AR and VR - Biomaterials

What is LCA

• Life Cycle Assessment

What is the purpose of LCA

• Evaluate environmental impacts across the full product life cycle

What stages are included in LCA

• Raw materials - Production - Transportation - Usage - Disposal

What impacts are measured in LCA

• Energy use - Water use - Toxicity - GHG emissions - Waste

What is blockchain

• Decentralized distributed ledger technology storing secure and transparent information

Why is blockchain important in fashion

• Improves traceability transparency and claim verification

What is Aura Blockchain Consortium

• Non profit blockchain organization created by luxury groups for industry standards and customer experience

Which brands created Aura Blockchain Consortium

• LVMH - Prada Group - OTB - Cartier Richemont

What is AI

• Technology allowing machines to perform human like problem solving learning and decision making

How does AI work

• Data collection - Data preparation - Model training - Evaluation - Tuning - Deployment

Where can AI be implemented in fashion

• Marketing - Sustainability - Design - Consumer experience - Supply chain - Store operations

How can AI support sustainability

• Better forecasting - Digital prototyping - Due diligence and compliance support

How does AI improve forecasting

• Better resource efficiency - Reduced waste and overproduction

What is digital prototyping

• Creating virtual prototypes instead of physical samples

Why is digital prototyping important

• Saves resources - Reduces waste - Speeds development

How can AI support due diligence

• Improves risk assessment data analysis and regulatory compliance

Why is up skilling important in fashion

• Technology changes require new skills roles and capabilities

What new product skills are needed in fashion

• Circular design knowledge

What new communication skills are needed in fashion

• Understanding traceability and Fashion 4.0 marketing technologies

How is distribution changing in fashion

• Moving from only selling products to repair rental and leasing services

What is the key takeaway about technologies in fashion

• Technologies improve efficiency transparency traceability sustainability and customer experience

What is the key takeaway about AI in fashion

• AI can support nearly all functions across the fashion value chain

What is the key takeaway about sustainability and technology

• Technology is becoming essential for circularity compliance and transparency