C&B Vocab

Hero

Whole unit picture - Main image on PLP or PDP

3/4

Angle of shot at ¾

AV

Alternate view

Detail

Shot close up

Straight On (S.O)

Straight on image of the product & it is not rotated.

Overhead

Camera up top with the product on the floor

Core Content

Photo of a collection - Images used for site nav, sidebars, etc. that are not 1:1 crops.

Vignette

Images used on PDPs. More propping than silos, less propping than marketing. Some level of lifestyle environment.

Silo

Product photography, shot on white

PR Lookbook

Small groups of product shot on white. Usually for seasonal launches or special brand collaborations. Little to no retouching.

eCommerce photo studio

EPS

Marketing photo studio

MPS

Drill-in

A wall that is used to install items thats need to be drilled in, like light fixtures, wall hooks, etc.

Seasonal Associate

SSTA

Independent contractor (aka freelancer)

IC

Private label packaging or Product listing page

PLP

Product description page

PDP

Approved for production (AFP Date = when images should be completed by studio team)

AFP

Vendor

VND

Special order fabric

SPO

Made to order fabric

MTO

Posting

When a stylist has a set and they have props, food, floral, or merch that need to be put away.

981

Studio 1

982

Studio 2

983

Studio 3

984

Video studio

096

Core (where we hold all of our merch not being used on projects, in cage & on 1st floor)

907

eCom

968/908/987

Marketing location shoots

Bump out

Make-shift wall that adds dimension to the background

Vendor Photography

VP

Replacement SKU (Transition SKU)

A new SKU that represents an existing item. These are created if the product is moving to a new vendor/factor, transitioning fabric, etc.

Sample SKU

Unique SKU assigned to one specific, physical sample. (typically for furniture)

Working Shot List

WSL

Comp

an extra shot captured to combine with the main photo to get an image where it needs to be