Crafting Messages for Digital Channels

Compositional Modes

Nine specific styles used for written communication in digital media: conversations, comments/critiques, orientations, summaries, reference materials, narratives, teasers, status updates/announcements, and tutorials/FAQs.

Lean Media

Forms of digital media that lack nonverbal cues, making it challenging to express emotion and nuance without tools like emojis.

Sentiment Analysis

A tool used to assess the reputations of companies, measure the emotional quality of online conversations, and identify outrage hot spots on social media.

Virtual Organizations

Also known as networked organizations, these companies supplement employee talents with services from external partners such as design labs or manufacturing firms.

Communities of Practice

Social groups consisting of people who engage in similar work and use networking platforms to share knowledge.

Communities of Interest

Also known as brand communities, these are groups of people who share enthusiasm for a particular product or activity.

Cold Calling

The process of contacting potential customers without a prior introduction; social networking can help reduce this practice.

Content Curation

The process of finding and filtering useful