Unit 10: Marketing

the set of all actual and potential buyers of a good or service; the place where people buy and sell; the people who trade in (v: kinh doanh) a particular good; to make goods available to buyers and to encourage them to buy them

market

the company with the largest market share

Market leader

a small company that concentrates on one or more particular niches or small market segments

Market nicher (doanh nghiệp khai thác thị trường nhỏ)

the collection, analysis and reporting of data relevant to a specific marketing situation (e.g. a proposed new product)

Market research (GB) or Marketing research (US)

part of a market; a group of customers with specific needs, defined in terms of geography, age, sex, income, occupation (n: nghề nghiêoj), life-style, etc.

Market segment

the act of dividing a market into distinct groups of buyers who have different requirements or buying habits

Market segmentation

the sales (n: doanh số bán hàng) of a company (or brand or product) expressed as a percentage of total sales in marketing - the process of identifying and satisfying consumers' needs and desires

Market share

the set of intermediaries (n : bên trung gian) a company uses to get its goods to their end users

Marketing channel

the set of all the various elements in a marketing programme and the way a company integrates (v: tích hợp) them

Marketing mix

a plan or principle designed to achieve marketing objectives

Marketing strategy

the standard pattern of sales (n.phr: mô hình bán hàng tiêu chuẩn) of a product over the period that it is marketed

Product life cycle

Marketing is a multifaceted business function that involves the process of promoting, selling, and distributing products or services to a target audience.

- It encompasses a wide range of activities and strategies aimed at creating awareness, generating interest, and ultimately driving customer engagement and sales.

WHAT IS MARKETING?