(2) TOURISM & HOSPITALITY MARKETING (LESSON 1)

Tourism and Hospitality Marketing

refers to the strategic process of promoting and selling tourism and hospitality services and products to potential customers

Tourism and Hospitality Marketing

It involves understanding the needs and desires of tourists and travelers and creating marketing strategies that attract, engage, and satisfy these customers.

Transportation

Accommodation

Attractions

Amenities

What are the Products of Tourism and Hospitality Marketing?

Intangible

Tourism Products cannot be touched, smelled, tasted, felt, nor heard prior to purchase

Intangible

The consumers rely on photographs of the place, comments or reviews

Inseparable

Tourism products cannot be separated from the consumer.

Inseparable

The product and the consumer cannot be in two different places; they must be in the same place.

Sold - Experience

Variable

The experience is likely to be different depending on:

• When the product is availed

• Who one is with

• How the service providers deliver the service at the time of consumption

Variable

Primary reason why standardization of operations is crucial in the tourism industry

Perishable

Highly perishable products

• Products become perishable when they can no longer consumed today even when no one consumed them the day before.

• Airline and restaurants seats

• Hotels rooms

• Function room

Decision-making

Tourism Products

Expensive Products

Complex Products

Unrepeatable Nature

What are the 5 Tourism as a High Involvement Product

Marketing

Philip Kotler et al. (2017) define _______ as “the process by which companies create value for customers and build strong relationships to capture value from the customers in return”

Tourism Marketing

It can be defined as a management process where destinations, products, and services are designed, promoted, and distributed to meet the needs and wants of prospective tourists

Marketing Information Management

entails gathering information about customers to better serve their needs and improve decision-making

Financing

It involves planning to ensure that resources are available to maintain and improve the business

Pricing

ensures that the value and cost of goods and services offered to customers will be at the level that customers are willing to pay

Promotion

prepares the various promotional strategies that will enable the products to be introduced and sold to the customers

Product/Service Management

involves designing, developing, maintaining, improving, and acquiring products and services to meet the needs of the customers

Distribution

involves bringing the products and services to the customers in the best way possible.

Selling

is the ultimate measure of marketing success. Strategies on the following up the sale, closing the sale, and making a repeat sale are crucial tasks of marketing.

Marketing Information Management

Financing

Pricing

Promotion

Product/Service Management

Distribution

Selling

What are the 7 Core Marketing Functions