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Last updated 4:31 AM on 6/16/26
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59 Terms

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What is descriptive analytics?

Analyzing historical data to understand what happened using summaries, trends, and patterns.

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What is predictive analytics?

Using historical data and statistical models to forecast future outcomes.

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What is prescriptive analytics?

Using data to recommend actions or decisions based on predictions.

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What is inferential statistics?

Using sample data to make conclusions or predictions about a larger population.

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What is a measure of central tendency?

Statistical measures that describe the center of a dataset (mean, median, mode).

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What is mean?

The average value of a dataset calculated by summing values and dividing by count.

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What is median?

The middle value of a dataset when sorted in order.

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What is mode?

The most frequently occurring value in a dataset.

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What is a measure of dispersion?

Statistical measures that describe how spread out data is (range, variance, standard deviation).

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What is range?

Difference between the highest and lowest values in a dataset.

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What is variance?

Measure of how far each data point is from the mean on average.

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What is standard deviation?

Measure of how spread out values are around the mean.

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What is a KPI?

Key Performance Indicator used to measure business success or performance.

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What is data interpretation?

Converting raw data into meaningful insights for decision-making.

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What is data-driven decision making?

Using data analysis rather than intuition to guide business decisions.

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What is a correlation?

A statistical relationship between two variables (positive, negative, or none).

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What is positive correlation?

When one variable increases, the other also increases.

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What is negative correlation?

When one variable increases, the other decreases.

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What is no correlation?

No relationship exists between two variables.

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What is a hypothesis in data analysis?

A testable statement used to evaluate a possible relationship or outcome.

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What is hypothesis testing?

A statistical method to determine if results are significant or due to chance.

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What is statistical significance?

The likelihood that a result is not due to random variation.

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What is a p-value?

Probability of obtaining results at least as extreme as observed, assuming the null hypothesis is true.

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What is a null hypothesis?

A statement that assumes no effect or relationship exists.

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What is an alternative hypothesis?

A statement that assumes there is an effect or relationship.

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What is a sample?

A subset of a population used for analysis.

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What is a population in statistics?

The entire group being studied.

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What is sampling bias?

When a sample is not representative of the population.

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What is data aggregation?

Combining data into summary form (sum, average, count, etc.).

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What is data normalization?

Adjusting values to a common scale without distorting differences.

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What is data transformation?

Converting data into a usable format for analysis.

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What is a regression model?

A statistical method used to predict relationships between variables.

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What is simple linear regression?

A model that predicts a dependent variable using one independent variable.

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What is multivariate analysis?

Analysis involving multiple variables at the same time.

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What is a time series analysis?

Analyzing data points collected over time to identify trends or patterns.

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What is seasonality in data?

Repeating patterns or cycles in data over time.

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What is data segmentation?

Dividing data into groups based on shared characteristics.

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What is clustering?

Grouping similar data points together without predefined labels.

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What is anomaly detection?

Identifying unusual or outlier data points that do not match expected patterns.

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What is data mining?

Discovering patterns and relationships in large datasets.

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What is a confidence interval?

A range of values that is likely to contain the true population parameter.

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What is margin of error?

The amount of allowable error in a survey or estimate.

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What is a dashboard?

A visual interface displaying key metrics and KPIs.

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What is data storytelling?

Communicating insights using narrative and visualization.

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What is data interpretation bias?

When analysis is influenced by subjective judgment or assumptions.