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Media Language: Semiotics (Barthes)
Media Language: Structuralism (Strauss)
Representation: Representation Theory (Hall)
Representation: Postcolonial Theory (Gilroy)
Representation: Postcolonial Theory (Gilroy)
Representation: Feminist Theory (van Zonnen)
Representation: Intersectionality (hooks)
Representation: Gender Performativity (Butler)
Representation: Identity Theory (Gauntlett)
Industry: Power & Media Industries Theory (Curran & Seaton)
Industry: Regulation (Livingstone & Lunt)
Industry: Cultural Industries Theory (Hesmondhalgh)
Hesmondhalgh believes not everyone has the skills to partake in participatory culture that Jenkins and Shirky believe. People actively consume but they don’t always produce themself.