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location, product, time, an institutional level
4 parts of ag marketing
agribusiness
the input supply and farm markets
production
the creation of utility
utility
the process of making useful goods and services
form, place, time, and possession
what are the 4 types of utility?
input sector, farm sector, and product marketing sector
what are the 3 sectors in food industry?
mechanization
less expensive than the labor it replaced
farmers can up production and total profit
work is easier and enjoyable
management style
authoritarian (want control)
democratic (“your idea, you decide”
free rein
micromarketing
individual decision maker
retailers, and wholesalers
who are the merchant middlemen?
Stop Loss Order
You tell your broker “if it does this, get me out”
Back Haul
orders for truckers, they get paid both directions of travel
corner
these people control a lot because they have a lot of money
leverage
controlling a large amount of money with a small number of funds is called what?
spread
buying 1 contract month, and selling 1 contract month later on is called what?
energy, labor, packaging, freight, and advertising
80% of food money is determined by what?
parity prices
an attempt to define “fair price” for farmers is called what?
FSA - flexible spending account
The _____ set aside pre-tax money from your paycheck to pay for eligible healthcare
EPA - environmental protection agency
The _____ protect human health and the environment by creating and enforcing regulations
DNR - department of natural resources
The ____ manages and protects natural resources like water, wildlife, forests, and parks
USDA - U.S. department of agriculture
The _____ oversees farming, food safety, and rural development in the U.S.
FCC - federal communications commission
The _____ regulates radio, television, internet, and other communication services
Packers and stockyards act
this regulates meatpacking and livestock markers to ensure fair trade practices and prevent money manipulation or unfair treatments
NLRB - national labor relations board
the ______ enforce labor laws related to workers’ rights to organize and unionize
FDA - food and drug administration
the _____ regulates safety of food, medicines, medical devices, and cosmetics
OSHA - occupational safety and health administration
_____ sets and enforces workplace safety and health standards
FTC - federal trade commision
the _____ protects consumers and promote fair competition by preventing fraud, deceptive advertising, and unfair business practices
price discovery, near rail-raod terminals, transportation and shrinkage
3 parts of public central terminal markets
vertical integration
combine activities unlike those it currently performs - buying stations
horizontal integration
gain control over other firms performing similar activities
conglomeration
combine unlike kinds of economic activities into a single firm
negative, none, latent, faltering, full, irregular, overall, unwholeome, or excessive
what are the varieties of food demand?
opponent pain
what does reduce influence create?
opponent gain
what does an increase power of a weaker source create?