CPS Chapter 4

Observation in audience analysis

Informally assessing demographics such as age, race, gender, socioeconomic status, and religious views.

Surveys

Formal tools used to gather specific insights on audience opinions through open-ended or closed-ended questions.

Common ground

Shared interests or values that help connect with the audience.

Ethics in Analysis

Consideration of whether it is appropriate to change a stance based on audience polls or feedback.

Demographic Analysis

Assessment of diversity in age, culture, and other factors before speaking.

Psychological Analysis

Evaluation of audience attitudes, beliefs, and values prior to delivering a message.

Situational Analysis

Consideration of timing, location, audience size, and occasion in relation to the audience.

Nonverbal Feedback

Nonverbal cues such as eye contact and body language that indicate audience engagement during a speech.

Real-time Feedback

Immediate audience reactions observed during a speech that allow for message adaptation.

Success Indicators

Verbal and nonverbal cues after a speech that show how well the audience received the message.