CPS Chapter 4

Observation: Informally assess demographics (age, race, gender, socioeconomic status, and religious views).
Surveys: Use formal surveys with open-ended or closed-ended questions to get specific insights on audience opinions.
Example: Phil Owens, a school board candidate, could use surveys or public polls to understand his audience's views before a chamber of commerce event.

Identify similarities (shared interests or values), differences (varied opinions), and common ground to connect with your audience.
Ethics in Analysis: Consider whether it's appropriate to change a stance based on polls. For example, Maria's survey found her classmates prefer lowering the drinking age, but she personally supports increasing it. Should she adapt her speech to avoid conflict?

Before Speaking: Use three types of analysis:
- Demographic: Assesses diversity in age, culture, etc.
- Psychological: Gauges audience attitudes, beliefs, and values.
- Situational: Considers timing, location, audience size, and occasion.
During Speech: Adjust based on nonverbal feedback like eye contact and body language. For instance, if listeners look distracted (e.g., looking at phones), change tone or add engaging elements to regain attention.

Use real-time feedback to adapt your message if you notice loss of interest.
Example: If audience members seem distracted, you might engage them with questions or move closer to emphasize key points.

Look for verbal and nonverbal cues to assess your impact.
Success indicators include the audience's willingness to follow your advice or how well they remember key points.