Rhetorical Appeals

Pathos

When writers pull the heartstrings of their audience, they are attempting to persuade them by engaging some aspect of the audience’s emotions

Logos

Engage the audience’s sense of reasoning or logic, attempting to rationalize their perspective to the audience, making clear and detailed arguments

Ethos

A strong ethical appeal can earn trust of an audience, includes a writer’s background, character, status/position, or association. They can also highlight shared values with the audience.

Rhetorical Appeals

Persuasive strategies to convince an audience