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Last updated 3:40 AM on 6/11/26
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14 Terms

1
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Perfectly competitive market

  • market with large numbers of independently acting buyers and sellers of standardized product

  • individual buyers and sellers have negligible impact on market price

2
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Price is essential to markets

signal and incentive

price determined by supply and demand

3
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demand

consumers’ willingness and ability to purchase a good at a given prices in a given time period

4
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quantity demanded

the amount of the good or service that buyers are willing and able to purchase

5
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The Law of Demand

idea that as price falls, quantity demanded of product will increase

6
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demand curve is only considering…

changes in price (everything else is constant)

7
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why is the demand curve downward sloping?

  • income effect (price of product falls, people have more money)

  • substitution effect

  • law of diminishing marginal utility

8
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changes in quantity demanded v changes in demand

changes in quantity demanded: on curve

change in demand: whole curve shifts (determinants of demand)

9
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5 determinants of demand

income, price of related goods, consumer tastes and preferences, change in # of consumers in the market, changes in consumer expectations

10
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income

normal goods (increase in income = increase in demand

inferior goods (increase in income = decrease in demand)

11
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price of related goods

substitutes (decrease in price of substitutes = decrease in demand of og product)

complements (decrease in price of compliment = increase in demand of good)

12
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tastes and preferences

change in tastes of all goods = higher demand at all prices

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population/number of consumers in the market

change in population

14
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changes in expectations

concerning prices, seasonal changes