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Perfectly competitive market
market with large numbers of independently acting buyers and sellers of standardized product
individual buyers and sellers have negligible impact on market price
Price is essential to markets
signal and incentive
price determined by supply and demand
demand
consumers’ willingness and ability to purchase a good at a given prices in a given time period
quantity demanded
the amount of the good or service that buyers are willing and able to purchase
The Law of Demand
idea that as price falls, quantity demanded of product will increase
demand curve is only considering…
changes in price (everything else is constant)
why is the demand curve downward sloping?
income effect (price of product falls, people have more money)
substitution effect
law of diminishing marginal utility
changes in quantity demanded v changes in demand
changes in quantity demanded: on curve
change in demand: whole curve shifts (determinants of demand)
5 determinants of demand
income, price of related goods, consumer tastes and preferences, change in # of consumers in the market, changes in consumer expectations
income
normal goods (increase in income = increase in demand
inferior goods (increase in income = decrease in demand)
price of related goods
substitutes (decrease in price of substitutes = decrease in demand of og product)
complements (decrease in price of compliment = increase in demand of good)
tastes and preferences
change in tastes of all goods = higher demand at all prices
population/number of consumers in the market
change in population
changes in expectations
concerning prices, seasonal changes