William Labov (1966) – New York Department Store

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Last updated 7:03 PM on 4/20/26
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4 Terms

1
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What variable did Labov study?

Pronunciation of post-vocalic /r/ (e.g. “fourth floor”).

2
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Method?

Rapid anonymous survey across different-status department stores.

3
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Key finding?

Higher-status employees used more rhotic pronunciation → overt prestige.

4
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Key concept?

Style-shifting—people adjust speech in more formal contexts.