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Price elasticity of demand (PED)
Measure of how much demand changes following a change in price.
Price elastic demand
Demand that responds strongly to changes in price.
Price inelastic demand
Demand that responds only slightly or not at all to price changes.
Unitary price elasticity
Situation where percentage change in quantity equals percentage change in price so revenue is unchanged.
Price discrimination
Charging different customers different prices for the same product due to differences in PED.