Conservation

Biodiversity or biological diversity

includes all species, genetic variation and biological communities and their ecosystem-level interactions

Species richness

the number of different species in a community

Species evenness

the amount of individuals of each species

rapidly increasing human population and its material consumption accelerate biodiversity threats

What leads to habitat loss?

Energy, natural resources like timber, oil, minerals, land space, agriculture, meat, fashion, home goods, et

What do humans consume?

Conservation

focuses on the wise management and sustainable use of resources

Preservation

prioritizes leaving natural areas untouched and free from human interference

Conservation biology

integrated, multidisciplinary scientific field that has developed in response to the challenge of preserving species and ecosystems

3 goals of conservation biology

1. To document the full range of biological diversity on earth

2. To investigate human impact

3. To develop practical approaches to prevent the extinction of

species, maintain genetic diversity, and protect and restore biological communities

Habit degradation

still leading threat even with programs in place

Sustainability

presumes that resources are finite, and should be used conservatively and wisely with a view to long-term priorities and consequences of the ways in which they are used 

industry

Who has the biggest impact on degrading the planet?

Greenwashing

deceptive marketing practice that misleads consumers into believing that a company is more environmentally friendly than it is.