Labeling Theory Moral Entrepreneurs

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Last updated 5:02 AM on 4/30/26
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43 Terms

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primary deviance

deviance that does not affect self-concept (e.g., shoplifting, minimal CJS involvement)

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secondary deviance

deviance that results from being labeled, changes self-identity, creates self-fulfilling prophecy

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edgework

voluntary high-risk activities involving threat to well-being or ordered existence (e.g., skydiving, combat)

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modified labeling theory

Link et al.: socialization → beliefs about how most people treat mental patients → fear & coping strategies

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coping with labels (3 strategies)

keep treatment secret, educate others, withdraw from potentially rejecting contacts

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“coming out” (label resistance)

social affirmation of self in public society to resist or challenge deviant labels

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moral entrepreneurs

people whose high social position gives them power to make/enforce social rules

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rule creators

“crusading” reformers who try to change rules based on moral beliefs (e.g., pro-life groups)

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rule enforcers

occupational enforcers of rules (e.g., judge, police); master status possible

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Becker’s typology: conforming

no deviant behavior, not labeled (law-abiding)

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Becker’s typology: falsely accused

following rules but accused of deviance, labeled

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Becker’s typology: secret deviant

commits deviant acts but hides them, not labeled

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Becker’s typology: pure deviant

engages in deviance & breaking laws/norms, labeled

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moral panic (5 components)

concern, hostility, consensus, disproportionality, volatility

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concern (moral panic)

heightened concern over group’s behavior, measured by polls/media/social movements

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hostility (moral panic)

increased hostility, “us vs. them,” behavior seen as harmful/threatening

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consensus (moral panic)

widespread agreement threat is real & caused by specific group

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disproportionality (moral panic)

concern out of proportion to actual threat; exaggerated numbers

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volatility (moral panic)

erupts suddenly, may lie dormant, reappear, or vanish

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Devah Pager’s research

criminal justice labels + race → employment outcomes; hidden barriers

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Brayne (2017)

big data & shared criminal records → cascading disadvantages across institutions

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Factors enhancing decriminalization (examples)

many conventional users, less harm than criminalization, authority control, elite support, shield minors/adults, confined to private sphere, revenue, vetting, independent oversight

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labeling theory (core idea)

deviance = social definition via interaction; labels → behavior & identity; labels as DV and IV

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deviants vs. non-deviants

once known as deviant, separated from conventional society & given a label (junkie, thief, etc.)

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stigmatization effects

can deter deviance, but early labeling theorists say sanctions increase deviance

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voluntary labels challenge

edgework (Lyng) blurs voluntary/involuntary labeling boundaries

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edgework skills

use individual capacities, discover performance limits, perceived as innate skill, maintain control in uncontrollable situations

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edgework sensations

self-realization, self-actualization, self-determination; fear → exhilaration & omnipotence; altered consciousness; hyper-reality

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critiques of labeling theory

cannot address intra-group variance, initial causes of deviance, hidden deviance, powerful deviants; mixed empirical support

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Petersilia (2005, 1999, 2003)

criminal label → hidden barriers → impedes mobility & life opportunities, especially during economic downturns

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Link et al. (1989) outcomes

negative consequences for social support networks, jobs, and self-esteem

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intersex label resistance

challenge conventional conceptions, question expert assessments, reject diagnosis, demand equal access

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gay/lesbian exclusive communities

retain customs & solidarity, call for recognition/rights, e.g., Pagoda lesbian community (no males, no non-lesbian females)

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political label resistance

protesting, educational campaigns

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relativist view of deviance

deviance varies across cultures; an act isn’t deviant until labeled (e.g., marital rape illegal nationally in U.S. only since 1993)

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Temperance movement example

moral panic: concern (alcohol harms society), hostility (“us vs. them” drinkers), volatility (rose rapidly, faded)

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case of marijuana (1937)

moral entrepreneurs created prohibition laws; justification shifted; public attitudes changed → legalization in many states by 2020

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marijuana legalization by 2020

recreational legal in 11 states + D.C.; medical legal in 33 states + D.C.

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Becker’s typology example: falsely accused

e.g., someone wrongly convicted of a crime they didn’t commit

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Becker’s typology example: secret deviant

e.g., a drug user who never gets caught

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Syrian refugees vs. immigrants in Europe example

even during moral panic, public definitions are fought over (not everyone agrees on the threat)

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immigrant-crime disproportionality example

moral panic: immigrants as big crime driver → research shows unsubstantiated (Kubrin et al.)

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rule enforcers & master status

enforcing rules may become their master status (all-consuming social identity)