psychologists

Mary Ainsworth

Strange situation experiment: Discovered that a child's attachment style is dependent on the behavior the mother shows toward them.

Diane Baumrind

What is the best type of parenting?: Keeping in mind that correlation is not causation, she developed a theory about the types of parenting styles, with authoritative coming out on top.

Albert Bandura

Bobo Doll: Considered the developer of social learning AKA observational learning AKA modeling. People learn vicariously when observing.

Sigmund Freud

What is our unconscious?: Through several case studies, was a pioneer in discovering the human subconscious, dream formation, defense mechanisms, etc.

Jane Goodall

50 years among chimpanzees: Gave insights on chimpanzees from naturalistic observation

John Darley and Bibb Latane

Staging fake emergencies : Discovered a 3-step decision scheme to combat bystander effect

Konrad Lorenz

Ducks tricked about who is their parent: Discovered the concept of imprinting in some animals, bringing attention to the importance of a critical period

Philip Zimbardo

Stanford Prison Experiment: The power of roles or situations

Stanley Milgram

A "shocking" experiment: The power of obedience to authority

Lawrence Kohlberg

Studied how moral reasoning guides moral actions: Developed his three stage levels of moral thinking.

Ivan Pavlov

Salivating dogs: Established principles of classical learning

Harry and Margaret Harlow

Separation of new born monkeys from mothers: The importance of attachment.

Carol Gilligan

Males and females compared: Developed the theory that a care-based morality (relationship orientation) is usually found in women and men have a justice-based morality.

Solomon Asch

Lines experiment: The power of conformity

Leon Festinger

Sharing an "excitement" about a highly boring activity: Cognitive dissonance theory

George Miller

Magic number 7: People can store about seven pieces of information in short term memory (plus or minus two).

Elizabeth Loftus

Witnesses of crashing cars: Discovered the misinformation effect.

William James

How did this come to be?: Built first psych lab. Founder of functionalism.

B. F. Skinner

Skinner's Box/AKA Operant Chamber: Skinner, modern behaviorism's most influential figure, stated behavior is a function of environment or rewards and punishments. Proposed 4 reinforcement schedules.

Howard Gardner

What is intelligence?: Identified 8 relatively independent intelligences.