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Assumptions about PC
many buyers and sellers, homogeneous products, perfect information, free entry and exit, firms are price takers because each firm is tiny compared to the market, D=P=MR=AR
Profit Maximizing Q and Profit Maximizing Price
Q: where MC=MR, Price: where MC=MR, draw line up to D curve
Profit equation and where it occurs
Profit=TR-TC, occurs when P>ATC at profit maximizing Q
Economic Loss occurs when
ATC > P > AVC—firm loses money but still covers VC, or P<ATC
Zero economic profit when
P=min ATC, firms cover all OCs/reach normal profit, long-run equilibrium
Short vs. Long Run
Short Run: firms can’t exit immediately, they must decide whether to produce or shut down. Long Run: firms can exit and enter
When to produce vs shut down in the short run
Produce if P>=AVC, shut down if P<AVC
when should firms enter and exit in the long run
exit if P<ATC, enter if P>ATC
short run supply
MC is above AVC
short run efficiency, allocative and productive
allocative: P=MC, no DWL, society gets right amount. Productive: produce at lowest possible MC given fixed inputs. TS is maximized
long-run equilibrium
P=MC, P=min ATC, 0 EP, Efficient