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Social pyschology
The scientific study of how we think about, influence, and relate to one another
Attribution theory
The theory that we explain someone’s behavior by crediting either the situation or the person’s disposition
Fundamental attribution error
The tendency for observers, when analyzing other’s behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition
Attitude
Feelings, often influenced by our beliefs, that predispose us to respond in a particular way to objects people, and events
Peripheral route persuasion
Occurs when people are influenced by incidental cues, such as a speaker’s attractiveness
Central route persuasion
Occurs when interested people focus on the arguments and respond with favorable thoughts