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Psychology
Science of behavior
Scientific Evidence
Our knowledge about psychological processes is based on ___ accumulated through research
1. Science
2. Methodology
3. Data
The need for scientific methodology: Core concepts
Science
Content and process
Methodology
Scientific techniques used to collect and evaluate data
Data
Facts we gather using scientific method
Commonsense Psychology
Works well but limited by our inferential strategies (arriving at logical conclusions based on available information)
1. Confirmation Bias
2. Gambler's Fallacy
3. Stereotyping
4. Overconfidence Bias
5. Overusing Trait Explanations
Types of nonscientific inference:
Confirmation Bias
Once we believe we know something, we overlook instances that might disconfirm our beliefs and seek confirmatory instances of behavior
Overusing Trait Explanations
Perceiving others by their traits
Overusing Trait Explanations
Strong bias to overlook situational data
Overusing Trait Explanations
Lead to overestimations that they will act in trait-consistent ways in different situations
Gambler's Fallacy
People misuse data to estimate the probability of an event
Stereotyping
Falsely assume specific behaviors cluster together due to shared group membership
Overconfidence Bias
Our predictions, guesses, and explanations tend to feel much more correct that they actually are, and the more data we have available (accurate or not), the more confidence we have in our judgements about behavior
1. The Scientific Mentality
2. Gathering Empirical Data
3. Seeking General Principles
4. Good Thinking
5. Self-Correction
6. Replication
The characteristics of modern science:
Scientific Mentality
Assumption made by Alfred North Whitehead, which goes, "Behavior must follow a natural order (patterns/principles); hence, it can be predicted
Determinism
Belief by research psychologists that there are specifiable (through not necessarily simple/obvious) causes for the way people behave and that these causes can be discovered through research
Empirical Data
If order exists, then it can be described in a systematic way by collecting?
Empirical Data
Data that are observable or experienced
Empirical Data
Can be verified or disproven by investigation
Law
Principles that have the generality to be applied to all situations
Theory
Temporary explanation; a set of related statements used to explain and predict phenomena
Theory
Integrate diverse data, explain behavior, and predict new instances of behavior
Good Thinking
Critical to the scientific method; we engage in this when data collection and interpretation are systematic, objective, and rational
Parsimony
An important aspect of good thinking; preference for the simplest useful explanation
Self-Correction
Modern scientists accept the uncertainty of their own conclusion
Self-Correction
Changes in scientific explanations and theories are an extremely important part of scientific progress
Replication
An exact or systematic repetition of a study
Replication
Increases our confidence in experimental results by adding to the weight of supporting evidence
1. Description
2. Prediction
3. Explanation
4. Control
The objectives of psychological science:
Description
A systematic and unbiased account of observed characteristics or behaviors
Prediction
The capability of knowing in advance when certain behaviors should occur
Explanation
Knowledge of the conditions that reliably produce a behavior
Control
Use of scientific knowledge to influence behavior
Applied Research
Addresses real-world problems like how to improve student graduation rates / Latane and colleagues findings on factory worker productivity
Basic Research
Tests theories and explains psychological phenomena
1. Observation
2. Measurement
3. Experimentation
The tools of psychological science:
Observation
Systematic noting and recording of events
Measurement
Assigns numbers to objects, events, or their characteristics
Measurement
An inherent feature of quantitative research
Experimentation
The process we use to test the predictions (hypotheses) and establish cause-and-effect relationships
Experimentation
Not always possible because our predictions must be testable
Experimentation
We must be able to manipulate the independent variable IV and measure its effect on the dependent variable DV
Two treatment conditions
An experiment requires that we create at least ___ and randomly assign subjects to these conditions
Antecedent Conditions
Are created to test a hypothesis about a behavior
Non-Experimental Approaches
Do not create levels of an independent variable nor randomly assign subjects to these levels
Non-Experimental Approaches
Used where experiments are not ethical or practical, or where we want to test hypotheses in real-life settings
Internal Validity
Degree of manipulation of antecedent conditions
Internal Validity
The degree to which a researcher can establish a causal relationship between the IV and DV
High Internal Validity
We are certain that the changes in behavior observed across treatment a conditions (different groups in a study) were actually caused by differences in treatments
External Validity
Degree of imposition of units
External Validity
The degree to which research findings can be generalized to other settings and individuals
Degree of Manipulation of Antecedent Conditions
Letting things (antecedent conditions) happen as they will vs setting up carefully controlled conditions
Degree of Imposition of Units
The extent to which the researcher limits the responses a subject may contribute to the data
1. Phenomenology
2. Case Studies
3. Field Studies
4. Archival Study
5. Qualitative Research
Five common nonexperimental approaches used by psychologist:
Phenomenology
Involves the description of an individual's immediate experience
Phenomenology
Source of data = personal experience
William James' Principle of Psychology
Approached most ideas from the phenomenological perspective of his own experiences
William James' Principle of Psychology
No manipulation of antecedent variables and no comparison of behaviors under different treatment conditions. We simple attend to our own experience
Phenomenology
A frequent component of qualitative research
Case Studies
A compilation of a descriptive study or a detailed account of a subjects experiences, observable behaviors, and archival records kept by an outside observer
Case Studies
An in-depth study and analysis of an individual, group, community, or phenomenon
Phineas Gage
A classic example of frontal brain damage affecting personality
Genie Wiley
A case of language acquisition beyond critical period
Retrospective Data
Recollection of past events that are collected in the present
Field Studies
Nonexperimental studies conducted in the field (real-life settings). The experimenter does not manipulate antecedent conditions
1. Naturalistic Observation Studies
2. Participant-Observer Studies
Field studies are also called as:
Naturalistic Observation Studies
Examines subjects spontaneous behavior in their actual environments and may obtain more representative behavior than experiements
Alter | Observed
In reactivity, subjects ___ their behavior when they know that they are being ___
Participant-Observer Studies
Involves field observation in which the researcher is part of the studied group
Participant-Observer Studies
Contrasts with naturalistic observation, where the researcher does not interact with research subjects to avoid reactivity
Field Experiments
Are experiments conducted in real-life settings
Archival Studies
Already existing records are reexamined for a new purpose
Qualitative Research
Obtains data consisting words instead of numbers
Survey Research
Obtains data about opinions, attitudes, preference, and behaviors using questionnaires or interviews
Closed Questions
Can be answered using a limited number of alternatives and have a high imposition units
Open-ended Questions
Require participants to respond with more than a yes or 1-10 rating and have a low imposition units
Double-barreled Questions
Questions that require responses about two or more unrelated ideas
Response Style
Are tendencies to respond to questions or test items without regard to their actual wording
1. Willingness to answer
2. Position Preference
3. Yea-saying
4. Nay-saying
People's response style differ in their?
Willingness to Answer
Is the tendency to guess or omit items when unsure
Position Preference
Is selecting an answer based on its position
Yea-saying
Is agreeing with an item regardless of its manifest content
Nay-saying
Is disagreeing with an item regardless of its manifest content
Context Effects
Are changes in question interpretation due to their position within a survey
Social Desirability Response Set
Is representing oneself in a socially appropriate fashion when responding to a question's latent content
Latent Content
Underlying meaning
Interviews
One of the best ways to gather high-quality survey data is to conduct it face-to-face, but it's the most expensive method for collecting survey data
Structured Interviews
Questions are asked the same way each time. This provides more usable, quantifiable data
Unstructured Interviews
The interviewer can explore interesting topics as they arise. These data may not be usable for content analysis or statistics
Target Population
Where does our data come from?
Population
Consists of all people, animals, or objects that share at least one characteristics
Sample
Is a subset of the population
Sampling
Deciding who the subjects will be, and then selecting them
Representativeness
How well a sample "represents" the larger population
Probability Sampling
Selecting subjects in a way that the likelihood of their being in the study are known or can be calculated
Random Selection
Meaning that any member of the population has an equal opportunity to be selected
1. Simple Random Sampling
2. Systematic Random Sampling
3. Stratified Random Sampling
4. Cluster Sampling
The four main probability sampling methods:
Simple Random Sampling
Most basic form of probability sampling