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Conformity
Changing your behavior or opinions to match a group, even if you don't fully agree
Normative Social Influence
Going along with others because you want to be accepted and liked
Social Norms
Unwritten rules that guide how people are expected to behave in different situations
Relative Deprivation
Feeling upset when you compare yourself to others who have more than you
Upward Social Comparison
Comparing yourself to people who seem better off or more successful
Downward Social Comparison
Comparing yourself to people who are worse off to feel better about yourself
Informational Social Influence
Following others because you believe they know more than you
Obedience
Following orders or commands from an authority figure
Social Facilitation
When people perform differently because others are watching
Group Polarization
When group discussions make opinions stronger or more extreme
Groupthink
When a group avoids disagreement to keep peace, leading to bad decisions
Bystander Effect
When people are less likely to help because others are present
Diffusion of Responsibility
Feeling less responsible to act because others are around
Social Loafing
Putting in less effort when working in a group than alone
Deindividuation
Losing self-awareness and control in a large group or crowd
Attribution Theory
How people explain the causes of behavior
Dispositional Attribution
Explaining behavior based on personality or character
Situational Attribution
Explaining behavior based on outside factors or situations
Explanatory Style
The way people explain good and bad events in life
Optimistic Explanatory Style
Seeing bad events as temporary and good events as lasting
Pessimistic Explanatory Style
Seeing bad events as permanent and good events as temporary
Fundamental Attribution Error
Blaming people's behavior on personality instead of situations
Actor-Observer Bias
Blaming your own behavior on situations but others' behavior on personality
Self-Serving Bias
Taking credit for success and blaming outside factors for failure
Internal Locus of Control
Believing you control your own outcomes
External Locus of Control
Believing outside forces like luck control outcomes
Altruism
Helping others without expecting anything in return
Social Responsibility Norm
Belief that people should help those who need it
Stereotype
Oversimplified belief about a group of people
Confirmation Bias
Only noticing information that supports what you already believe
Belief Perseverance
Holding onto beliefs even after they are proven wrong
Self-Fulfilling Prophecy
When expectations influence behavior and make them come true
Prejudice
Unfair negative feelings toward a group
Discrimination
Unfair actions toward a group of people
Implicit Attitudes
Hidden beliefs or feelings that affect behavior without realizing it
Just-World Phenomenon
Belief that people get what they deserve
Out-Group Homogeneity Bias
Seeing people in other groups as all the same
In-Group Bias
Favoring your own group over others
Mere Exposure Effect
Liking something more because you see it often
Ethnocentrism
Believing your culture is better than others
Collectivism
Putting the group's goals before personal goals
Multiculturalism
Accepting and valuing many cultures
Superordinate Goals
Shared goals that bring different groups together
Social Traps
Situations where short-term benefits cause long-term problems
Persuasion
Using communication to change attitudes or behaviors
Elaboration Likelihood Model
Theory that explains two ways people are persuaded
Central Route of Persuasion
Being persuaded by facts and logical arguments
Peripheral Route of Persuasion
Being persuaded by emotions or surface features
Halo Effect
When one positive trait makes someone seem good overall
Foot-in-the-Door Technique
Getting someone to agree to a big request after a small one
Door-in-the-Face Technique
Starting with a big request then asking a smaller one
False Consensus Effect
Thinking most people agree with you
Cognitive Dissonance
Feeling uncomfortable when beliefs and actions don't match
Industrial-Organizational Psychologists
Psychologists who study and improve workplaces