Trade Fair and Sales Vocabulary

A collection of professional vocabulary terms and performance metrics relating to trade fairs, customer relations, and sales development based on the lecture notes.

Bedarf ermitteln

Identify Needs

Herausforderungen

Customer Challenge

Einblick gewinnen

Gain Insight

Nachfassen

Follow Up

Sichtbarkeit

Visibility

Vertrauen aufbauen

Build Trust

Messestand

Exhibition Stand / Booth

Messe

Trade Fair / Trade Show

Messeort

Trade Fair Venue / Exhibition Venue

Internationale Reisen

International Travel

Kundenkontakt

Customer Contact

Kundentermin

Customer Meeting

Kundenbesuch

Customer Visit

Vor-Ort-Besuch

On-Site Visit

Netzwerkaufbau

Networking

Geschäftsbeziehung

Business Relationship

Entscheidungsträger

Decision-Maker

Interessent

Prospect

Neukundenakquise

New Customer Acquisition

Leadgenerierung

Lead Generation

Fachmesse

Industry Trade Fair

KPIs

Key Performance Indicators (Leistungskennzahlen) such as revenue growth, new customer acquisition, customer retention, and sale targets.

Revenue

Umsatz

Contract Closings

Vertragsabschlüsse

License Sales

Lizenzverkäufe

Customer Retention

Kundenbindung

Implementations

Implementierungen / Einführungen

Pipeline Progress

Fortschritt in der Vertriebspipeline

Forecast Accuracy

Genauigkeit der Umsatz- bzw. Vertriebsprognose