vouge

the rise of consumerism during the 1950s and 60s, what did this mean for magazines

• new era of economic prosperity

• womens magazines were seen to enter a new phase

• middle market womens magazines became part of the shop and spend euphoria of the 50s and 60s

the 60s were a time of sexual revolution what was this?

• introduction of the contraceptive pill

• legislative changes - revision of the married women’s property act made in 1964

• these changes allowed women to gain a greater degree of financial independencce

the 60s was a time of cultral revolution- what did the swinging 60s do in regards to culture?

• emerged new trends in:

• music

• fashion

• films

• britan was the centre od this cultural revolutio

social: What was society like in the 1960s?

A time of significant social change, with a clash between the conservative older generation and more liberal youth.

social: What is ‘Youthquake’?

A 1960s cultural movement, coined by Diana Vreeland, focused on youth culture, music, and pop culture influencing fashion.

social: How is Youthquake linked to Vogue?

Vogue promoted youth culture through young models, bold styles, and street fashion, shifting focus away from traditional couture.

What is second-wave feminism?

A 1960s–1980s movement focused on equality for women, including work, education, and representation, challenging traditional gender roles.

What is a ‘single girl’?

woman who is independent, doesn’t need marriage, is self-sufficient, and can choose her own lifestyle and partners.

How are ‘single girls’ represented?

As vibrant, desirable, independent, and focused on personal success and financial independence.

CULTURAl: Why might some content still seem traditional?

It mixes modern change with traditional symbols, showing tension between old and new.

Who were key cultural figures?

David Bailey, The Beatles, Mary Quant.

Name 3 famous designers of the 1960s.

Mary Quant, Ossie Clark, Pierre Cardin.

Name 3 famous models of the 1960s.

Jean Shrimpton, Twiggy, Jill Kennington.

Why would Vogue include a Pop Artist?

To stay modern and culturally relevant and align with trends in art and celebrity culture.

What does this say about Vogue?

It is modern, trendsetting, culturally aware, and a leader in style and taste.

Why was David Bailey famous?

He shaped the look of the 1960s with bold, modern photography.

Who did david bailey photograph?

Jean Shrimpton, Mick Jagger, Andy Warhol, the Kray Twins.

Why would Vogue choose him?

He represented youth, modernity, celebrity culture, and trendsetting style.

What was Henry Clarke known for?

Elegant, glamorous fashion photography and travel shoots.

Why would Vogue choose him?

He represented luxury, global fashion, sophistication, and high artistic quality

What was Cecil Beaton known for?

Elegant portraits of celebrities and royalty.

Why would Vogue choose him?

He represents high fashion, luxury, and elite culture.

What was Helmut Newton known for?

Provocative, bold fashion photography.

Why would Vogue choose him?

His style was modern, distinctive, and helped make fashion look aspirational and new.