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Sole proprietorship
One owner, easiest to start, unlimited personal liability for business debts.
Partnership
Two or more owners share profit and liability; general partners have unlimited liability.
Corporation
Separate legal entity, limited liability for owners, subject to double taxation.
LLC
Limited liability + pass-through taxation (profit taxed once, on owners' personal returns).
Unlimited liability
Owner is personally responsible for all business debts.
Limited liability
Owner's personal assets are protected from business debts.
Double taxation
Corporate profit taxed once at the company level, again when paid out as dividends.
Feasibility study
Research done before starting a business to check industry trends, competition, and market viability.
Mission statement
Describes what a company does right now — its core purpose.
Vision statement
Describes what a company aspires to become long-term.
Entrepreneur traits
Risk-tolerant, self-motivated, creative, persistent, adaptable.
Business plan components
Executive summary, company description, market analysis, organizational plan, financial plan.
Balance sheet
Snapshot at one point in time; Assets = Liabilities + Equity.
Income statement
Shows performance over a period; Revenue minus Expenses = Net Income.
Cash flow statement
Tracks actual cash moving in and out of the business.
Statement of retained earnings
Tracks changes in owner's equity over time.
Break-even point
Point where total revenue equals total costs (no profit, no loss).
Break-even formula
Fixed Costs divided by (Price per unit minus Variable cost per unit).
Gross profit
Revenue minus cost of goods sold.
Net profit
What remains after ALL expenses, including operating costs, taxes, and interest.
5 C's of credit
Character, Capacity, Capital, Collateral, Conditions.
Character (credit)
Borrower's credit history and reputation.
Capacity (credit)
Borrower's ability to repay, based on income and cash flow.
Capital (credit)
How much the borrower has personally invested.
Collateral (credit)
Assets pledged to secure a loan if the borrower defaults.
Conditions (credit)
Loan terms and broader economic conditions.
Debt financing
Borrowing money that must be repaid with interest; owner keeps full ownership.
Equity financing
Selling a portion of ownership in exchange for funding; no repayment required.
Venture capital
Equity financing from professional investors, typically for high-growth startups.
Angel investor
An individual who provides equity financing, often in early-stage startups.
Crowdfunding
Raising small amounts of money from many people, often online.
4 P's of marketing
Product, Price, Place, Promotion.
Demographic segmentation
Dividing customers by age, income, gender, education.
Geographic segmentation
Dividing customers by location.
Psychographic segmentation
Dividing customers by lifestyle, values, and personality.
Behavioral segmentation
Dividing customers by purchase habits and brand loyalty.
Cost-plus pricing
Adding a standard markup percentage to the cost of a product.
Competitive pricing
Setting prices based on what competitors charge.
Penetration pricing
Setting a low price to enter the market and gain share quickly, often raised later.
Price skimming
Setting a high price at launch, then lowering it over time.
B2B
Business-to-business — selling to other companies.
B2C
Business-to-consumer — selling to individual end users.
Job description
Lists duties, qualifications, and compensation for a role.
Hiring process order
Job posting, applications, interviews, background check, offer.
On-the-job training
Training that happens while actually performing the work.
Off-the-job training
Training that happens away from the actual job, like a classroom or seminar.
Grievance procedure
A formal channel for employees to raise complaints fairly.
At-will employment
Either employer or employee can end the relationship at any time, with some legal exceptions.
Progressive discipline
Step-by-step process before termination — verbal warning, written warning, suspension, termination.
OSHA's role
Sets and enforces workplace safety standards.
Self-employment tax rate
15.3% (12.4% Social Security + 2.9% Medicare), paid in full by sole proprietors/partners.
Payroll tax (employer)
Employer withholds employee's share of Social Security (6.2%) and Medicare (1.45%) and matches it.
Sales tax
Tax collected from customers at point of sale, varies by state/locality.
Estimated quarterly taxes
Tax payments made four times a year by self-employed individuals.
W-2
Tax form given to employees reporting annual wages; employer withholds taxes.
1099
Tax form for independent contractors; no taxes withheld, contractor pays own taxes.
Tax deduction
Reduces taxable income before tax is calculated.
Tax credit
Reduces the tax bill directly, dollar for dollar (generally more valuable than a deduction).
Depreciation
Spreading the cost of an asset over its useful life instead of expensing it all at once.
CSR (Corporate Social Responsibility)
A business's commitment to act ethically and benefit society beyond just profit.
Public relations program
Manages how the public perceives a company, especially during crises.
Collective bargaining
Negotiation process between unions and employers over wages, benefits, and conditions.
Why ethics matter in business
Protects long-term reputation even at short-term cost.
SBA
Small Business Administration — provides loans, resources, and advocacy for small businesses.
EEOC
Equal Employment Opportunity Commission — enforces laws against employment discrimination.
OSHA
Occupational Safety and Health Administration — enforces workplace safety standards.
FTC
Federal Trade Commission — polices unfair or deceptive trade practices and anti-competitive behavior.
EPA
Environmental Protection Agency — enforces environmental regulations.
Zoning laws
Restrict what type of business can operate in a given area.
Business license
Legal permission to operate a business.
Certificate of occupancy
Confirms a building is safe and legal for its intended use.
Sherman Antitrust Act
Prevents monopolies and anti-competitive practices.
Valid contract requirements
Offer, acceptance, and consideration (doesn't have to be written).
Patent
Protects an invention or process.
Trademark
Protects a brand name, logo, or slogan.
Copyright
Protects original creative works like writing, music, and art.
Trade secret
Protects confidential business information that is not publicly registered.
Employee vs. independent contractor
Employer controls how/when/where an employee works; contractors control their own methods.
Express warranty
A stated guarantee, written or verbal.
Implied warranty
An automatic, unstated guarantee that a product works for its normal purpose.
ADA
Americans with Disabilities Act — protects people with disabilities from discrimination.
Title VII
Prohibits employment discrimination based on race, color, religion, sex, or national origin.
FLSA
Fair Labor Standards Act — sets minimum wage and overtime pay standards.