Frankenstein Case Study

Production Company

 Double Dare You, Demilo Films, and Bluegrass 7. 

Budget

$120 Million

Director

Guillermo del Toro

Producers

Guillermo del Toro, J. Miles Dale, and Scott Stuber

Writer

Guillermo del Toro (Screenplay), based on the novel by Mary Shelley. 

Company Location

Double Dare You is based in the United States (California), while Demilo Films and Bluegrass 7 are also U.S.-based production entities.

Cast

Oscar Issac as Victor Frankenstein

Jacob Elordi as The Creature or Monster

Mia Goth as Lady Elizabeth Harlander (Victor and the Monsters love interest) and Baroness Claire Frankenstein (Victor’s mother)

Christoph Waltz as Henrich Harlander

Film locations

Canada: Toronto (Cinespace Studios) and Lake Nipissing (Arctic scenes). Scotland: Edinburgh, Glasgow Cathedral, and Glencoe. England: Wilton House (Wiltshire) and Burghley House (Lincolnshire).

Distribution company

Netflix

Film Release Dates

World Premiere: August 30, 2025 (Venice International Film Festival). Limited Theatrical Release: October 17, 2025. Global Streaming Release: November 7, 2025.

Release time

It had a limited theatrical window of roughly three weeks in select prestige cinemas (US/UK) before moving to global streaming in over 190 countries.

Money Made

Domestically: about $480,678 (Limited theatrical only)

Internationally: Data is limited due to the Netflix streaming model, but the film recorded 1.26 billion minutes watched in its first three days on the platform.

Release After Theatre Debut

Released as a "Netflix Original" for permanent streaming on their platform.

Ratings (Rotten Tomatoes)

85% from critics

94% from audience

Awards

98th academy award for best Makeup and Hairstyling, Best Production Design, and Best Costume Design. Oscars, won 3/9 nominations; best production design, best costume design, best makeup and hairstyling. 

Performance

Elordi’s portrayal was widely praised as "award-worthy" and "tender"

Marketing Plan

Netflix utilized a "Prestige Auteur" strategy. Trailers: Focused on gothic atmosphere, silhouette, and a repeating score motif by Alexandre Desplat rather than "jump scares." Press Junkets: Major presence at the Venice Film Festival with red carpet imagery and high-brow critic quotes used as social media "supers." Specifics: Social media campaigns on TikTok and Instagram featured 6–10 second "vibe" cuts. A "Making of the Creature" mini-doc was released in the second week of streaming to maintain momentum. Visuals: Heavy focus on the "Brand Code" of Guillermo del Toro.

Film Audience

Cinephiles, awards-season watchers, gothic horror fans, and the Gen Z audience (targeting Jacob Elordi’s fanbase).

Money Spent on Marketing

Not explicitly disclosed, but estimated in the tens of millions as part of Netflix's annual "Awards Push" budget.

Company Collaborations

Netflix Tudum: Centralized all "behind-the-scenes" content. Criterion Collection: Rumored future physical media collaboration (typical for del Toro’s Netflix projects). Bernie Wrightson Estate: Used the late artist's famous Frankenstein illustrations for social media art and inspiration.