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Fitts’s Law
Time to reach a target depends on size and distance
Hick’s Law
More choices increase decision time.
Jakob’s Law
Users expect familiar design patterns.
Miller’s Law
People remember 7 ± 2 items (five to nine).
Tesler’s Law
Some complexity is unavoidable.
Parkinson’s Law
Tasks expand to fill available time.
Postel’s Law
Be flexible in input, strict in output.
Doherty Threshold
System response should be under 400ms.
Occam’s Razor
Simpler solutions are better.
Pareto Principle
80% of results come from 20% of causes.
Zeigarnik Effect
Unfinished tasks are remembered better.
Von Restorff Effect
Distinct items are more memorable.
Gestalt Principles
are guidelines for how our brains make sense of what we see. They explain why we naturally group things together, spot patterns, and understand complex visuals.