Module 1: Basic Communication Foundations

What are the types of business communication?

Intrapersonal, Interpersonal, Public communication, and Mass communication.

What is the main focus of Laswell’s and Shannon and Weaver’s models of communication?

They describe communication as linear and one-way, acknowledging the presence of 'noise' that can interrupt the message.

What does Berlo's model emphasize in communication?

The dependence of effective communication on the backgrounds of the sender and receiver, highlighting the importance of context.

In Berlo's model, what does the component 'S' stand for?

Source (sender), which refers to the person initiating the message.

What is the key feature of Dance’s Model of communication?

It is a developmental model where communication is viewed as continuous and evolving over time.

Describe Foulger’s Ecological Model of communication.

It is two-way communication, focusing on the co-creation of meaning shaped by social, cultural, and historic factors.

What are the stakeholders in business communication?

Individuals or groups affected by an organisation including employees, investors, suppliers, customers, etc.

What role do ethical communication and codes of conduct play in business?

They foster trust and credibility, enhance relationships, and guide decision making aligned with organizational values.

How does globalization impact business communication?

It requires collaboration and understanding when communicating across different cultures.

What are some key terms related to communication discussed in the lecture?

Social Contract, Stakeholder, Ethics, Communication barriers, Linear, Globalisation, One-way Communication, Two-Way Communication, Communication helix, Ecological model.