Mass communication

Electric Telegraph

A device invented by Samuel Morse in 1832 that transmits messages via electrical signals over wires.

Audion

An electronic amplifying vacuum tube invented by Lee De Forest that was crucial in the development of radio broadcasting.

Wireless Telegraphy

The transmission of messages over radio waves without physical wires, developed by Gugliemo Marconi.

Radio Act of 1912

Legislation requiring all radio operators to be licensed and all transmitter stations to be monitored.

Deregulation

The process of eliminating government regulations, particularly in broadcasting, allowing more freedom for stations.

Federal Communications Commission (FCC)

The United States government agency responsible for regulating interstate and international communications.

Network Functions

The primary roles of broadcasting networks include providing programming, relaying programs, selling airtime, and ensuring profit for owners.

Sustaining Programs

Programs offered by networks without sponsors, funded instead through advertising revenues.

Financial Interest and Syndication Rules

FCC regulations that limit networks' control over independently produced programs to promote competition.

Direct Mail

A form of mass communication that uses the postal service for political ads and public relations.

Economic Determinism

The theory that economic factors strongly influence media content and public perceptions.

Public Relations

The practice of managing communication between an organization and its publics, often shaping perceptions.

Game Engine

A software framework that supports the development of video games by providing necessary tools and functionalities.

Haptic Feedback

Technology that provides tactile sensations to the user, enhancing the gaming experience through touch.

eSports

A form of competitive gaming where players and teams compete in tournaments, drawing large audiences.

Cloud Gaming

A gaming service model that allows users to stream video games directly to their devices without high-end hardware.

Third Generation Consoles

Video game consoles successfully revitalizing the gaming industry post the Video Game Crash of 1983, such as the NES.

Metaverse

Interactive virtual environments where users can socialize, create, and participate in games and experiences.

Visual Efficiency

A measure of how effectively an advertisement captures attention and is remembered by consumers.

Direct Approach (Advertising)

An advertising strategy that focuses on providing direct information about a product to consumers.