Chapter 7: Memory

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Vocabulary flashcards covering core concepts of memory storage, encoding processes, and retrieval models based on the Chapter 7 lecture notes.

Last updated 6:48 PM on 5/25/26
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24 Terms

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Memory

The capacity to store and receive information in order to facilitate learning.

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Encoding

The process of taking information from the world, including our internal thoughts and feelings, and converting it to memories.

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Storage

The maintenance of information in the brain for later access.

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Retrieval

The process of bringing to mind previously encoded and stored information.

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Long-term memory

A storage level of memory where information can be held for hours to many years and potentially a lifetime.

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Iconic memory

A rapidly decaying store of visual sensory information, limited to about $1/3$ of a second.

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Echoic memory

A rapidly decaying store of auditory sensory information that lasts for $2-10$ seconds.

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Neural persistence

Continued activity in neurons after a stimulus ceases, which rapidly fades.

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Short-term memory

A memory stage used to hold information for less than $30$ seconds.

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Working memory

The manipulation of information that retrieves what we already know about the world to recognize and interpret what is coming in through senses.

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Working memory span

How many items can be juggled and manipulated in the mind.

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Rehearsal

The holding of information in the brain through mental repetition.

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Phonological loop

Repeating information to keep it in short-term memory, which overlaps with brain areas involved in language.

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Visuo-spatial sketchpad

Seeing mental images to hold information in the brain.

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Central executive function

Allows for the manipulation of information in short-term memory by engaging regions of the frontal cortex.

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Deep encoding

Encoding based on an event’s meaning as well as connections between the new event and past experience.

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Elaboration

A memory process that requires associations between new information and old information already represented in the brain.

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Semantic encoding

A type of deep encoding that operates on the meaning of events and engages the visual cortices and the left lateral prefrontal cortex.

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Self-referential encoding

Encoding based on an event’s relation to our self-concept, which leads to enhanced memory for the event.

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Explicit memory

A form of memory that involves intentional and conscious remembering, also known as declarative memory.

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Implicit memory

A form of memory that occurs without intentional recollection or awareness and can be measured indirectly, also known as nondeclarative memory.

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Mood-dependent retrieval

The increased likelihood of remembering when a person is in the same mood during both encoding and retrieval.

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Misinformation effect

The decreased accuracy of episodic memories because of information provided after the event.

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Imagination inflation

A boost in confidence associated with imagining misleading information.