SLM 340: Sport Facility and Event Management

types of facilities

single purpose, single purpose specialized, multipurpose, and nontraditional

single purpose facility

designed for only one sport, like a softball complex or a bowling alley

single purpose specialized facility

designed for specialized events but may not be single-purpose facilities, like an ice arena

multipurpose facility

designed to host a variety of events, like a large stadium or a high school field house

nontraditional facility

may or may not have a roof, walls, or spectator seating areas, like a skateboard park

facility management

numbers of managers in a facility and their specific job titles and duties varies depending on the size and purpose of the facility

facility management positions

facility director, operations manager, and event coordinator

event management

includes planning, coordinating, staging, and evaluating since every event is a product, an outcome, and an occurrence, and events come in many shapes and sizes

event management personnel

executive director, operations division manager, security coordinator, and public relations, marketing, and hospitality division mangers

6 steps of event management plans

scheduling, negotiating, coordinating, staging, cleaning up, and evaluating

pre-event management tasks

scheduling the event, negotiating the event, and coordinating the event

booking

securing and contracting one specific or entertainment event

scheduling the event

reservation process in which events are planned according to the philosophy of the philosophy

negotiating the event

negotiate the terms of the contract with the event promoter/director

coordinating the event

transport, assemble, and store equipment while establishing procedures and guidelines for the rental, purchase, storage, and transportation of venue equipment

staging the event

security, customer service, alcohol policies, and crowd management

security

risk assessment for intentional threats (terrorism, hooliganism, or vandalism) and unintentional threats (logistical failure or inclement weather)

customer service

relationship with event attendees/guests and being proactive in gauging consumers’ experiences and perceptions

alcohol policies

policy and training, sales and marketing, tailgating, and detection and enforcement

crowd management

staff recruitment and training, emergency planning, ensuring accessibility, procedures for ejection, efficient communication system, and effective signage

post-event tasks

event cleanup, settlement, and evaluating the event

event cleanup

taking inventory of the equipment to make sure nothing is missing and ensure everything is still working for the next event

settlement

reconciling the expenses and revenue of an event and dividing the profits according to a contracted arrangement

evaluating the event

documenting the entire project from start to finish to protect against subsequent litigation and for reference for future events — satisfaction surveys, security debriefing, and incident reports